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Successful Concept with a New Look and New Flatware – NewWave Stone and SoftWave: Design Highlights on the Table

Press Release   •   Feb 09, 2017 03:42 EST

When Villeroy & Boch introduced NewWave at the beginning of the millennium – a dish series in which the plates don’t have a traditional round design, but rather an un-conventional design with a dynamic form – it was a revolution on the table. Often cop-ied, but never equaled, NewWave has been a groundbreaking design innovation in dishware for 15 years that changed the entire industry: asymmetrical, multifunctional dishes that again and again enable unique table settings have now become a fixed part of international tableware.

NewWave Stone: Innovative Glazing in Stone Look

Just in time for the anniversary, Villeroy & Boch has developed another innovation for the successful concept: With an eye to current fashion and interior design trends with natural, structured material and surfaces a glazed stone look was developed for the ex-pressive NewWave form that provides the design with even more modernity. The gray NewWave Stone can be impressively presented together with the classic white New-Wave version. There are eleven flat, angular plates to choose from.

SoftWave: Feminine, Elegant Design

On the occasion of the anniversary of NewWave the impressive NewWave flatware with its unusual turn in the handles is getting a sister: the design of the new flatware series SoftWave is feminine and elegant. The handle of the mono-block knife from SoftWave pleasantly caresses your hand. Manufactured from high-quality stainless steel 18/10, the flatware is not only aesthetically appealing, but also robust and durable and can washed in the dishwasher without worry. SoftWave is available in individual pieces and in sets at a discount.

Product Information:

  • Premium Porcelain
  • Dishwasher-safe
  • Microwave-safe
  • Villeroy & Boch

    Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Tableware, and is active in 125 countries.

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