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Vera&John and Live Nation launch partnership

Press Release   •   Jan 26, 2017 14:12 GMT

Live Nation arrange over 3000 events and concerts every year in the Nordic region. Vera&John have a large number of members within the Nordic countries – a nationwide target audience that fits well with Live Nation’s event portfolio. This marketing partnership will, among other things, offer exclusive and exciting offers to Vera&John members for a selection of Live Nations tours and events.

“Flashy, spectacular entertainment and casinos are a perfect fit. This has been a known fact since the 1930s in Las Vegas. The partnership with Live Nation allows us to be the only casino on the Nordic markets to offer our members this: pre-sale to monumental entertainment and a chance to experience some of the biggest concerts and artists. This is completely in line with our ambition to be the fun casino”, says Max Lagerbäck, Global PR-manager for Vera&John

”We offer a wide range of events and concerts and it’s essential for us to find new ways to combine our external bought media with alternative ways to reach out to our target audience. Therefore, in this partnership with Vera&John it is interesting and exciting to see where we can use their customer data and offer their members our range of concerts and events”, says Therése Liljedahl, Director Marketing & Nordic Partnership, Live Nation. 

Live Nation is the biggest concert promoter in the Nordic markets. Live Nation is responsible for over 3000 concerts and events in the Nordics every year. Live Nation is a part of Live Nation Entertainment – world leading within live entertainment.

Vera&John is a first-class online casino in a secure and user-friendly environment. At Vera&John Casino, you can find everything from table games to slot machines, video slots and other casino games. In essence, everything that makes playing at an online casino so exciting is here for you to enjoy. Vera&John’s ambition is to be the most fun casino in the business. Vera&John is operated by Dumarca Gaming Ltd which in part is owned by Jackpotjoy plc, noted on the London Stock Exchange.

For further information, please contact:

Max Lagerbäck, Global PR manager Vera&John,

Tel. +46722-51 55 50

Kristofer Åkesson, Head of PR & Communications Live Nation,

Tel. +4603-02 75 02

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