The World Cup and Wimbledon was taken to new heights with innovative technology enabling broadcasters to maximize monetization opportunities and utilize on the big events taking place. A new technology that’s winning pace in the industry is real-time video sharing.
By offering a platform allowing broadcasters to extend the monetization of their audience through ad-supported clip sharing, Grabyo has made a clear foot-print within the industry of real-time video sharing technology. Its technology ingests real-time TV so when a viewer wants to clip a segment of the show during broadcast it’s a one button operation to grab the last 20 seconds of the content. Clips can then be shared to social media sites like Twitter and Facebook. Grabyo’s Twitter integration means clips can be viewed inline, as Twitter cards.
Grabyo’s platform helps broadcasters to drive social buzz around their shows, and also enabling them to generate incremental ad revenues – by giving brands the opportunity to extend TV sponsorship into social media. This is very attractive to both broadcasters and brand sponsors as the social media experience compliments the TV experience.
Ads are added to the clips as post-roll. Clips also contain branded stings. Broadcasters like Sky who sign their content up with Grabyo are obviously waiving any copyright claims over the shared content so clip-sharers won’t be hounded by their copyright lawyers.
The future of social TV is clearly going to go beyond #hashtags and images. When every major live event has real-time video sharing, social TV will reach a new height that makes content more accessible than ever and creates an even larger spoiler problem.
Speaking at Nordic Media Summit 2014
Matt Charles, Head of Media at Grabyo will be speaking at the 2014 Nordic Media Summit, presenting some results and learning’s from the two major live events for the providers like Sky and ITV so far this year, the World Cup and Wimbelton.
Matt Charles 'Charlie' is Head of Media at Grabyo, a real time video startup based in London that enables broadcasters and content rights holders to create, share and monetise live TV clips in real time. He brings more than 10 years experience in digital, mobile and television covering both corporates and startups.
Read more about Grabyo , http://www.grabyo.com
Sign up today and secure your seat at this year’ Nordic Media Summit in Copenhagen and discover how you can capitalize on the power of real-time video sharing.