New office (left) and showroom (right) in Shenzhen, China (The opening ceremony will be held by the end of July.)
New office (left) and showroom (right) in Shenzhen, China (The opening ceremony will be held by the end of July.)

Press release -

Yamaha Motor: Relocation & Expansion of China Robotics Business Locations - Upgrading Sales/Service Structure in Fast-Growing South China, Expanding Business and Building Medium-Term Management Plan Platform -

IWATA, May 12, 2020 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today that Yamaha Motor IM (Suzhou) Co., Ltd. (YIMS) will be moving its Shenzhen Branch to the Longhua District and, within it, open a new showroom including a comprehensive display of a wide range of product lines. Established in 2013, YIMS handles sales of surface mounters and industrial robots in the Chinese market. YIMS will also be increasing its staff numbers to suit this relocation and expansion of its business locations.

In response to customer requests, the showroom - which neighbors the YIMS offices - will provide accurate product explanations and advice, as well as hold seminars and training for both new and existing users in the one facility. Through these educational initiatives, YIMS aims to upgrade the sales and service skills of local distributors, creating a cycle which generates more robust service provision. In addition, the new facility will accelerate synergies with Yamaha Motor Robotics Holdings Co., Ltd. (YMRH) by consolidating the local offices of SHINKAWA LTD., APIC YAMADA CORPORATION, and PFA Corporation - operating companies of YMRH, itself established in July last year - under the same roof.

This structural upgrade initiative is part of “ART for Human Possibilities, Advancing Robotics,” one aspect of Yamaha Motor's long-term vision. In the robotics field, the Company is working to build a structure which can quickly deliver advanced total solutions based on Yamaha Motor’s “1 STOP SMART SOLUTION” concept, including semiconductor post-processing, a strength of YMRH.

The South China region not only includes major smartphone and 5G-related consumer products manufacturers and their component suppliers, but also industrial manufacturers, automakers, and EMS*, driving solid equipment demand. Yamaha Motor’s upgraded structure will provide the foundation for customers to increase the efficiency of their businesses.

* EMS (Electronics Manufacturing Service): Companies which specialize in providing the service of outsourced electronic device manufacturing.

 

 

Topics

Categories

*This is a dedicated e-mail providing Yamaha Motor PR materials for viewing by media journalists.
We request that you refrain from using the materials and photographs on this e-mail for purposes other than media reporting.

Contacts

Global PR

PR

Related media Download images for media use

2020051203_001xx_ChinaRoboticsBusinessLocations_4000
  • 2020051203_001xx_ChinaRoboticsBusinessLocations_4000
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
  • File format: .jpg
  • Size: 586 x 470, 287 KB
Download
2020051203_002xx_ChinaRoboticsBusinessLocations_4000
  • 2020051203_002xx_ChinaRoboticsBusinessLocations_4000
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
  • File format: .jpg
  • Size: 3131 x 2354, 1.36 MB
Download
Yamaha Motor: Relocation & Expansion of China Robotics Business Locations - Upgrading Sales/Service Structure in Fast-Growing South China, Expanding Business and Building Medium-Term Management Plan Platform -
  • Yamaha Motor: Relocation & Expansion of China Robotics Business Locations - Upgrading Sales/Service Structure in Fast-Growing South China, Expanding Business and Building Medium-Term Management Plan Platform -
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
  • File format: .pdf
Download

Yamaha Motor (TOKYO:7272) is a world-leading producer of motorcycles, marine products, power products and robotics.

Yamaha Motor (TOKYO: 7272) is a world-leading enterprise manufacturing land-mobility such as motorcycles, all-terrain vehicles, and electrically power assisted bicycles, marine products such as boats and outboard motors, robotics products such as surface mounters and drones, as well as engagement in the finance business. The company's diverse businesses and wide variety of products are built around its proprietary technologies focused on powertrain, chassis and hull, electronic control, and manufacturing technologies. Yamaha Motor operates global development, production and sales networks through 140 subsidiaries and equity-method affiliates in 30 countries and regions, working to realize our Corporate Mission of being s "Kando* Creating Company."
About 90% of consolidated net sales are generated in more than 180 countries and regions outside of Japan.
Please visit http://global.yamaha-motor.com.

*This is a dedicated website providing Yamaha Motor PR materials for viewing by media journalists.
We request that you refrain from using the materials and photographs on this website for purposes other than media reporting.

Yamaha Motor Co., Ltd.
Yamaha Motor's official global website
Documentary movies
Racing information
Visit our other newsrooms