Zmarta acquires Elskling

Press Releases   •   Mar 07, 2018 09:46 CET

7 March 2018, Stockholm – Zmarta Group acquires Elskling, Sweden’s leading online comparison platform for electricity. By completing the acquisition, Zmarta takes the next step in becoming the main Nordic provider of digital comparison services for personal finance.


Zmarta Group winner at Swedish Telephony & Customer Service Championship

Press Releases   •   Jan 29, 2018 10:05 CET

The financial technology company Zmarta Group has been recognized for its performance within customer support throughout 2017, by winning first price at the Swedish Telephony & Customer Service Championship. The company earned the prestigious award in the category Bank & Finance, establishing itself as a frontrunner within customer care in the consumer finance field.


Zmarta Group winner at prestigious Landy Awards in New York

Press Releases   •   Oct 27, 2017 12:05 CEST

Zmarta Group has yet again been acknowledged for its successful work within digital advertising and as they were appointed one of the winners at the 2017 Landy Awards in New York City earlier this week. The company claimed the award for Best Mobile SEM Initiative following their sophisticated Google Adwords advertising model focusing on mobile traffic, increasing both traffic and profit.


Zmarta Group back-to-back winner at The Drum Search Awards

Press Releases   •   May 29, 2017 15:46 CEST

For the second consecutive year, Zmarta Group has been named winner at The Drum Search Awards in London. The company received the award in the category Best Financial Services Campaign following their innovative segmentation model in Google Adwords increasing both traffic and profit.


Significant regional differences in the borrowing patterns of Swedes

Press Releases   •   Apr 13, 2017 11:23 CEST

Swedes are taking on larger consumer loans – in 2016 the average consumer loan increased by 19,1 percent compared to the previous year. This is shown in Zmarta Group’s report, that for the third year in row has mapped the Swedish market for consumer loans.


Zmarta Group shortlisted in three categories in European Search Awards

Press Releases   •   Mar 20, 2017 12:08 CET

Zmarta Group, offering a range of services within consumer finance, is shortlisted in three categories in the European Search Awards, a competition that celebrates the very best in digital and content marketing in Europe. Zmarta Group is shortlisted in the categories Best Use of Search – Finance, Best Mobile Campaign and Best Innovation Campaign.


Zmarta challenges big banks with new app for personal finance

Press Releases   •   Mar 09, 2017 08:30 CET

Today, the financial service Zmarta launched a new app for the Swedish market, Zmarta Balans, that offers financial advises for everyday life. With a new, more intuitive and easy accessible way to present everything from daily budgets to tips and insights about how to save money, Zmarta wants to challenge banks and other financial services.


Zmarta challenges the big banks – launches new service for small enterprise owners

Press Releases   •   Nov 30, 2016 09:00 CET

Zmarta is now expanding its product range by launching a new loan service. Start-up companies and small enterprise owners are the target groups for the new service, that challenges the big banks’ business loan offers with an easy and quick application process without an inefficient turnaround time.


Zmarta Group becomes a part of Bauer Media

Press Releases   •   Sep 28, 2016 09:43 CEST

28 September, Stockholm – Bauer Media Group, the German media house, has today completed the acquisition of Zmarta Group from H.I.G. Capital. Zmarta Group, a Swedish fintech company that offers services within consumer finance, has grown significantly in the Nordics and also launched in Germany in 2015. With the new owners, the company is in an even better position to expand on all its markets.


Zmarta Group winner at The Drum Search Awards

Press Releases   •   Jun 10, 2016 09:03 CEST

Zmarta Group is the winner at The Drum Search Awards in the category “Chairman’s Award”. By utilizing advanced user segmentation in Google Adwords, Zmarta have successfully increased mobile traffic to their website by 85 percent and increased revenue by 111 percent.

Contacts 2 contacts

  • Press Contact
  • CMO
  • +46 70 918 87 41
Mattias is the CMO at Zmarta Group, and he joined the company in May 2014. He earlier worked at Ticketmaster... Show more

About Zmarta Group

We empower our customers to make smarter decisions with their money

Zmarta Group is a financial technology company that offers a range of services within consumer finance, with a focus on personal loan, insurance and electricity brokerage. The company was founded in Sweden in 1999, and is owned by Bauer Media Group. Zmarta Group has 200+ employees, spread over offices in Sweden (Stockholm and Ängelholm), Finland (Helsinki), Norway (Oslo) and Germany (Hamburg).

Our vision is to empower our customers to make smarter decisions with their money and to deliver outstanding value for our customers and partners by offering a first class consumer-friendly experience both online and offline. We do this through our great employees, our never-ending quest for operational excellence, and our industry-leading digital innovation mindset and financial technology platform.


  • Zmarta Group
  • Kungsgatan 24
  • 111 35 Stockholm
  • Sweden