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Zmarta Group appoints Tobias Winberg as new CBDO

Press release   •   Sep 17, 2019 09:00 CEST

Tobias Winberg comes with an extensive experience in business and product development from both domestic and international markets. In his most recent role, as Head of Consumer Business at Telia Finance AB, he was responsible for both the Nordic and Baltic regions and a part of the executive management team. Prior to his most recent role, he has had a number of positions within the field, e.g. as Head of New Business at Telia Consumer, and at other companies in the Telecom industry.

Zmarta Group holds a strong position in the market. With the acquisitions of Elskling and Insplanet, Zmarta Group has expanded their product portfolio and created a strong offering that appeals to an even larger audience. I am grateful for the opportunity to be part of Zmarta Group’s journey going forward, and together with the Zmarta team, continue our strong customer focus”, says Tobias Winberg, Chief Business Development Officer at Zmarta Group.

Tobias joins Zmarta Group with a strong track record of launching and growing new services in different markets and will from now on be leading Zmarta Group’s expansion team.

"I am very pleased to welcome Tobias to Zmarta Group as the new CBDO. His extensive experience from both the Swedish and international markets as well as successful performance in previous work makes us very happy to have him at Zmarta Group”, says Gustav Berghog, CEO, Zmarta Group.

Tobias Winberg took on the responsibility as CBDO on September 2nd 2019 and is now part of the Zmarta Group Management Team.

For further information, please contact:
Tobias Winberg, CBDO, Zmarta Group
+46 (0)70 203 84 65,

Gustav Berghog, CEO, Zmarta Group
+46 (0)725 599 444,

Zmarta Group offers a range of services within consumer finance. The group is comprised of a range of brands including Zmarta, Elskling, Insplanet and Freedom Finance. The company was founded in 1999, has over 300 employees and offices in Stockholm, Ängelholm, Jönköping, Helsinki and Oslo. Zmarta Group is owned by Bauer Media Group.

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