For the second consecutive year, Zmarta Group has been named winner at The Drum Search Awards in London. The company received the award in the category Best Financial Services Campaign following their innovative segmentation model in Google Adwords increasing both traffic and profit.
The award-winning campaign was implemented and carried through together with the marketing agency Precis Digital. By utilizing a model focusing on profit instead of revenue, Zmarta Group has been able to better evaluate every click before buying it, which has led to a competitive advantage. Other companies competing in the same category were Knowyourmoney.co.uk, Norton Finance and World First.
"Google Adwords is one of our most important sales channels and therefore it is a true honor to receive this award. This shows that our conviction to deliver a customized experience for the customer is paying off. It will also inspire us to come up with new digital marketing activities that will have significant impact on our business", said Mattias Hallgrim, CMO at Zmarta Group.
The Drum Search Awards took place in London on the 25th of May. For the full list of nominees and winners, and more information about the event, visit www.thedrumsearchawards.com.
For more information, please contact:
Mattias Hallgrim, Chief Marketing Officer, Zmarta Group
0709 18 87 41, firstname.lastname@example.org
Zmarta Group offers a range of services within consumer finance. The group is comprised of a range of brands including Zmarta, Freedom Finance and Centum. The company was founded in 1999, has 200 employees and offices in Stockholm, Ängelholm, Helsinki, Oslo and Munich. Zmarta Group is owned by Bauer Media Group.
Find more information on www.zmartagroup.com.