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Zmarta Group becomes a part of Bauer Media

Press release   •   Sep 28, 2016 09:43 CEST

28 September, Stockholm – Bauer Media Group, the German media house, has today completed the acquisition of Zmarta Group from H.I.G. Capital. Zmarta Group, a Swedish fintech company that offers services within consumer finance, has grown significantly in the Nordics and also launched in Germany in 2015. With the new owners, the company is in an even better position to expand on all its markets.

“We are proud that Zmarta Group’s growth journey in the Nordics and Germany has been recognized in Europe. Our targeted focus on digital solutions that help consumers with their personal finances has proven successful, and we are ready to take the business to the next level together with Bauer Media Group”, said Björn Lander, CEO of Zmarta Group.

Zmarta Group today manages the digital platform Zmarta that intermediates personal loans, insurances, savings and credit cards. So far, more than a million consumers across Sweden, Norway and Finland have been served by the platform. Earlier this year, the company also launched a Personal Finance Management app that helps consumers with their personal finances.

With its strong media assets, primarily in the radio industry, Bauer Media will help Zmarta to further strengthen its brand in the Nordics. Bauer Media also has a very strong position in its home market Germany and other European countries of interest to Zmarta.

“We want to guide all consumers to a better personal finance situation, and the target is to become the most prominent digital platform for consumer finance services in Northern Europe. Bauer Media’s broad network, financial strength and extensive experience of the European markets provide us with excellent conditions to reach this target”, said Björn Lander.

The acquisition was agreed in July and is now completed following approval from the Swedish Financial Supervisory Authority. In 2015, Zmarta’s revenue was SEK 347 million. During the first six months of 2016, revenue increased by 39 percent.

For further information, please contact:
Björn Lander, CEO, Zmarta Group
+46 736 73 18 99

Zmarta Group offers a range of services within consumer finance. The group is comprised of a range of brands including Zmarta, Freedom Finance and Centum. The company was founded in 1999, has 200 employees and offices in Stockholm, Ängelholm, Helsinki, Oslo and Munich. Zmarta Group is owned by Bauer Media Group.

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Bauer Media Group

Bauer Media Group is a European-based media company, headquartered in Hamburg, Germany that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. Bauer Media Group has a workforce of approximately 11,000 employees in 17 countries.

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