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Zmarta Group winner at prestigious Landy Awards in New York

Press Release   •   Oct 27, 2017 12:05 CEST

Zmarta Group has yet again been acknowledge for its successful work within digital advertising as they were appointed one of the winners at the 2017 Landy Awards in New York City last night. The company claimed the award for Best Mobile SEM Initiative following their sophisticated Google Adwords advertising model focusing on mobile traffic, increasing both traffic and profit.

The award-winning initiative was collaborated and implemented together with Zmarta Group's partner and marketing agency Precis Digital. By creating a model focusing on profit instead of revenue, Zmarta Group has been able to better evaluate every click made on mobile before buying it, which has led to a competitive advantage.

"We are super excited to be appointed winner in such a competitive and prestigious category as the Best Mobile SEM Initiative. Google Adwords is one of our biggest sales channels and a majority of our customers find us through their mobile devices. This award means that our continuing strive to deliver a tailored experience for each customer, while maintaining a mobile first focus, is paying off. At the same time we feel humble and are eager to get back to work and become even better at what we do", said Mattias Hallgrim, CMO at Zmarta Group.

The Landy Awards took place in New York on the 25th of October. For the full list of nominees and winners, and more information about the event, visit https://searchengineland.com.

For more information, please contact:
Mattias Hallgrim, Chief Marketing Officer, Zmarta Group
0709 18 87 41, mattias.hallgrim@zmartagroup.com

Zmarta Group offers a range of services within consumer finance. The group is comprised of a range of brands including Zmarta, Freedom Finance and Centum. The company was founded in 1999, has 200 employees and offices in Stockholm, Ängelholm, Helsinki, Oslo and Hamburg. Zmarta Group is owned by Bauer Media Group.

Find more information on www.zmartagroup.com.

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