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Zmarta Group winner at The Drum Search Awards

Press release   •   Jun 10, 2016 09:03 CEST

Zmarta Group is the winner at The Drum Search Awards in the category “Chairman’s Award”. By utilizing advanced user segmentation in Google Adwords, Zmarta have successfully increased mobile traffic to their website by 85 percent and increased revenue by 111 percent.

The campaign was conducted by Precis Digital and was a hand-picked winner by Simon Vaughan, Head of PPC and in the judging panel. Other companies also competing in The Drum Search Awards were BMW, Heineken and Adidas. Zmarta Group was the only Swedish company who won an award.

"It is an honour to receive this award. Google Adwords is one of our main sales channels and this confirms that our focus on delivering tailor made experiences for the end consumer is the best way forward. We are happy and proud and look forward to developing more digital marketing activities that provide even better results", said Mattias Hallgrim, CMO at Zmarta Group.

Zmarta – part of Zmarta Group– is a marketplace for intermediary services within loans, insurance and personal finance. Through an advanced analysis of the consumer journey over multiple devices Zmarta managed to increase mobile traffic by 85 percent and increase digital marketing efficiency by almost 60 percent.

The Drum Search Awards was held in London on the 8th of June. For the full list of nominees and more information about the event, visit

For more information, please contact:
Mattias Hallgrim, CMO, Zmarta Group
+46 709 18 87 41,

Zmarta Group offers a range of services within consumer finance. The group is comprised of a range of brands including Zmarta, Freedom Finance and Centum. The company was founded in 1999, has 200 employees and has offices in Stockholm, Ängelholm, Helsinki, Oslo and Munich. Zmarta Group is owned by H.I.G. Capital.

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