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Zmarta shortlisted at The Drum Search Awards

Press release   •   May 17, 2016 11:59 CEST

Zmarta is shortlisted at the annual Drum Search Award in the category “Best Use of Data”. By utilizing advanced user segmentation in Google Adwords, Zmarta has successfully increased mobile traffic to its website by 85 percent and increased revenue by 111 percent. Other nominees in the category are Toyota and Tesco.

“We are very proud to be one of the finalists. This is yet another sign that our digital marketing activities keep high standards and are providing great results", said Mattias Hallgrim, CMO at Zmarta Group.

Zmarta – part of Zmarta Group and launched in Sweden in February 2015 – is a marketplace for intermediary services within loans, insurance, credit cards and savings accounts. Through advanced analysis of the consumer journey over multiple devices Zmarta managed to increase mobile traffic by 85 percent and increase digital marketing efficiency by almost 60 percent.

”Google Adwords is one of our main sales channels and the competition in this segment is fierce. We have worked hard to meet the customers at their terms which is an important reason behind Zmarta’s rapid growth”, said Mattias Hallgrim.

The Drum Search Awards will be held in London on the 8th of June. For the full list of nominees and more information about the event, please visit:

For more information please contact:
Mattias Hallgrim, CMO, Zmarta Group
+46 709 18 87 41,

Zmarta Group offers a range of services within consumer finance. The group is comprised of a range of brands including Zmarta, Freedom Finance and Centum. The company was founded in 1999, has 200 employees and has offices in Stockholm, Ängelholm, Helsinki, Oslo and Munich. Zmarta Group is owned by H.I.G. Capital.

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