Zmarta is shortlisted for ”Best Mobile Campaign” at the annual European Search Awards. By utilizing advanced user segmentation in Google Adwords, Zmarta have successfully increased mobile traffic to their website by 85 percent and increased revenue by 111 percent.
"It is an honour to be shortlisted for this award. This is yet another sign that our digital marketing activities stand out and are providing great results", says Mattias Hallgrim, CMO, Zmarta Group.
Zmarta – part of Zmarta Group and launched in Sweden in February 2015 – is a marketplace for intermediary services within loans, insurance and other financial services. Through an advanced analysis of the consumer journey over multiple devices Zmarta managed to increase mobile traffic by 85 percent and increase digital marketing efficiency by almost 60 percent.
”Google Adwords is one of our main sales channels and we have worked hard to ensure our services meet customer demand in terms of preferred device. This is an important reason behind Zmarta’s rapid growth”, says Mattias Hallgrim, CMO, Zmarta Group.
The fifth annual European Search Awards will be held in Paris on the 4th of May. For the full list of nominees and more information about the event, visit: www.europeansearchawards.com
For more information please contact:
Mattias Hallgrim, CMO, Zmarta Group
+46 709 18 87 41, firstname.lastname@example.org
Zmarta Group offers a range of services within consumer finance. The group is comprised of a range of brands including Zmarta, Freedom Finance and Centum. The company was founded in 1999, has 200 employees and has offices in Stockholm, Ängelholm, Helsinki, Oslo and Munich. Zmarta Group is owned by H.I.G. Capital.
Find more information on www.zmartagroup.com.