Press Releases • Oct 18, 2018 16:00 -12
SHANGHAI, China — Oct. 18
Today, Scandinavian creative lifestyle brand Urbanears officially launches
its new campaign “Listen to yourself.” in China. A brand initiative created to empower creative minds and incubate fresh, artistic interpretation of its products, Urbanears invited digital influencer and girl power advocate Zhuzi to customize the Plattan 2 Bluetooth headphone, in its newest colour iteration, a dynamic and powerful Powder Pink.
Widely known for colourful and minimalist design details in Europe and the Americas, the newest Urbanears collaboration with Zhuzi marks its first campaign launch in China, which has been made extra special with the exclusive release of its newest seasonable colour, Powder Pink. While the global campaign kicked off in September in London, with a collaboration with the internationally renowned artist Tove Lo, the Urbanears creative universe will continue to expand with more inspiring partnerships with creative minds from Stockholm and Paris later this year.
Listen to yourself by Zhuzi.
Urbanears’ partnership with Zhuzi enabled her to creatively and artistically express herself through the customization of the brand’s signature headphone, the Platton 2 Bluetooth, a sleek wireless headphone, in a brand new colour way, Powder Pink.
“For me, the campaign was a great avenue to talk about what I am really passionate about, which is girl power, and reclaiming the colour pink to mean both something soft but also strong. The idea of Listen to yourself really spoke to me, because it is about listening to your inner voice and not letting the weight of social pressures stifle your inner ambitions or desires,” said Zhuzi.
“I wanted to remind myself and every girl and woman out there, we are all queens.”
Zhuzi was inspired to collaborate with Urbanears because music has always been a very important catalyst to hone her artistic energy and vision, and the use of headphones, a necessity in her daily work life as a director.
“In the video, I wanted my fans to get a very candid look at how I work as
a director, my creative process and what inspires me as an artist.”
Zhuzhi customized the brand new Powder Pink Plattan 2 Bluetooth into a contemporary crown design with strong rose gold elements, fit for the queen inside every woman.
“‘Beyonce and modern warrior goddesses were my inspiration,” Zhuzi laughed. “If I could, I would wear my design every day, everywhere so my inner voice could literally be worn on the outside for everyone to hear!”
Listen to yourself.
With style and minimalism at the core of their identity, Urbanears headphones are a canvas for self-expression.
“The ‘Listen to yourself’ campaign launching in China is a very exciting milestone for us,” said Ida Holmen, Global PR Manager. “We want to share with our Chinese audience our core
DNA which is rooted in minimalism and functional design. This minimalism is what will give the artists their blank canvas to work off of. We wanted to work with creative minds all over the world who, in their everyday life, express themselves through their technology and don’t let the technology define them.” Urbanears is committed to champion radical creativity at the intersection of music, fashion and technology by collaborating with present and future icons. The colorful urban voices in the street we love to listen to. Those creators of style that are using their inner voice as tools to express their ideas and ideals.
“Zhuzi is a great ambassador to kick off this campaign in China,” said Ida Holmen, Global PR Manager. “Not only is she immensely talented and fun to work with, but her vision to transform the Power
Pink Platton 2 Bluetooth into a symbol of strength for girl power is very inspiring.”
For more information on the “Listen to yourself” campaign and all of Urbanears’ product offerings, visit Urbanears.
com and follow @Urbanears on WeChat and Weibo.
The new Powder Pink collection including the Plattan 2 Bluetooth headphone and Jakan earphone is now available at the official Urbanears Tmall Flagship Store.
Urbanears is a creative lifestyle brand from Stockholm, Sweden, that’s been revolutionizing the headphone industry since 2009 by turning headphones into a fashion accessory.
We have built our success upon a few simple ingredients; simplistic design, innovative features and lots and lots of color. Today we deliver creative and colorful sound to people in over 60 countries worldwide.
We believe in empowering people to express themselves through fashionable electronics, and are committed to champion radical creativity at the intersection of music, fashion and technology by collaborating with present & future icons to create new and immersive product & brand experiences.
SHANGHAI, China — Oct. 18 Today, Scandinavian creative lifestyle brand Urbanears officially launches its new campaign “Listen to yourself.” in China. Urbanears invited digital influencer and girl power advocate Zhuzi to customize the Plattan 2 Bluetooth headphone, in its newest colour iteration, a dynamic and powerful Powder Pink.
Press Releases • Oct 01, 2018 02:00 -12
Urbanears is excited to launch its second instalment in its “Listen to yourself” campaign, a new brand initiative for creative minds who listen to their inner voice and make this voice their guide. A stage for those curious souls who squeeze the most color out of life and like to express their unique personalities.
Press Releases • Sep 16, 2018 21:11 -12
Stockholm, Sweden — Sept. 13, 2018 — Today, Urbanears introduces its new campaign “Listen to yourself”, a new brand initiative for creative minds who listen to their inner voice and make this voice their guide. A stage for those curious souls who squeeze the most color out of life and like to express their unique personalities.
Press Releases • Sep 10, 2018 02:07 -12
Stockholm, Sweden — Sept. 10, 2018 Urbanears today announces its collaboration with Chinatown Market. The exclusive- ly designed Plattan 2 headphones feature Chinatown Market’s signature smiley, a key identifier of the brand. The limited edition headphones are available at Urban Outfitters in the US and on Urbanears. com in the US and Sweden for $59.
Press Releases • Aug 30, 2018 19:42 -12
Marhsall's top selling portable speaker - Killburn - gets a revamp with a new look and immersive stereo sound.
Press Releases • May 08, 2018 04:00 -12
Introducing Major III, the latest incarnation of Marshall’s most popular headphone.
News • May 06, 2018 18:27 -12
Zound Industries remains steadfast on its growth journey. 2017 proved to be yet another record year for the company, with annual turnover hitting SEK 1.4 billion (€136 million). Increased sales were impacted by the company’s expansion on both new and established markets.
About Zound Industries International AB
Making Electronics Fashionable and Fashion Electronic
Zound Industries designs and develops speakers and headphones under the brand names Marshall and Urbanears. With a strong focus on innovative technology and user-centered design, Zound has gone from strength to strength since first hitting the market in 2008, launching a wide range of iconic, award-winning products. Zound currently... Show more
Zound Industries designs and develops speakers and headphones under the brand names Marshall and Urbanears. With a strong focus on innovative technology and user-centered design, Zound has gone from strength to strength since first hitting the market in 2008, launching a wide range of iconic, award-winning products. Zound currently has around 200 employees, with offices in Stockholm, New York, Paris, Shenzhen and Hong Kong. In 2017 turnover hit an all-time high of SEK 1.4 billion. In February 2018, Zound announced a new partnership with Adidas, with initial products due to hit the market in 2019.
- Zound Industries International AB
- Centralplan 15
- 11120 Stockholm