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Urbanears launches limited edition headphones with Tove Lo — an unapologetic expression of glitter and love.

Press release   •   Feb 21, 2019 16:00 -12

Today, Urbanears launches retail availability of its Tove Lo edition headphones, designed together with the global artist herself. The brand launched its Listen to Yourself campaign in September 2018, featuring Tove Lo as its first collaborator. As part of the campaign, Tove Lo got to design a custom made pair of headphones, using Urbanears’ Plattan 2 Bluetooth as her “blank” canvas to express herself and her unique point of view. Following popular demand and countless requests for the disco-inspired headphones to be sold to the public, Urbanears is here to deliver. 

Plattan 2 Bluetooth – Tove Lo Edition

Tove Lo’s edition of the iconic Plattan 2 Bluetooth headphone is the ideal everyday listening companion, featuring
an ergonomic fit, intuitive control knob and full-spectrum sound. Tove Lo’s specially designed Plattan 2 Bluetooth headphone has an ombre glitter band and iridescent ear cups. No two Tove Lo Edition headphones will feature the same iridescent pattern on the cups, giving each individual customer their own unique design to be able to stand out from the crowd. Tove Lo seals each headphone with a personal note. The singer explains, “The world is loud. It’s full of inspiration. But also full of distractions telling us how to be, think and feel.” The note goes on to give advice and shares how she lives her life, so that they too can listen to themselves.

Listen to yourself by Tove Lo

Tove Lo, from Stockholm where Urbanears is also based, is an artist, songwriter and visual provocateur. She is celebrated for her “darker” approach to upbeat pop music, focusing her writing and art on the highs and lows of love’s labor’s lost. She is boldly unedited and proud to be re-writing the rules of pop, making her the perfect fit for this collaboration.

“For me, ‘Listen to Yourself” is about daring to listen to your gut feeling, the honest feeling about what you want and who you are that comes from inside you” said Tove Lo. “I think most of us spend too much time listening to the outside, ‘what will people think’ and all that. The thing is, another person’s validation will never complete you.” 

The Listen to yourself campaign is a brand initiative for creative minds who listen to their inner voice and make this voice their guide. A stage for those curious souls who squeeze the most color out of life and like
to express their unique personalities. Tove Lo has an influence and empowering aura that creates the perfect platform for her to express herself, largely through her music. There is no better way to expand that range than by creating headphones that mimic her unique and vibrant personality and share them with her fans.

About Tove Lo

Tove Lo, also from Stockholm, is an artist, songwriter and visual provocateur. She is celebrated for her “darker” approach to upbeat pop music, focusing her writing and art on the highs and lows of love’s labor’s lost.

Tove Lo is boldly unedited, proud to be re- writing the rules of pop-starlet engagement and has made a name for herself as an award-winning performer and Grammy- nominated songwriter. Tove Lo began her journey writing poetry and short stories at young age and is now co-writing songs for some of the biggest names in the music industry. In only four years, Tove Lo has released one EP and three studio albums, produced and released three short films. She has featured on tracks with some of music’s biggest names (Coldplay, Flume, Alesso, and more), and established herself as an incendiary live performer, commanding massive stages all over the world – and she’s only just getting started. 

The Listen to yourself campaign is a brand initiative for creative minds who listen to their inner voice and make this voice their guide. A stage for those curious souls who squeeze the most color out of life and like
to express their unique personalities. Tove Lo has an influence and empowering aura that creates the perfect platform for her to express herself, largely through her music. There is no better way to expand that range than by creating headphones that mimic her unique and vibrant personality and share them with her fans.

About Tove Lo

Tove Lo, also from Stockholm, is an artist, songwriter and visual provocateur. She is celebrated for her “darker” approach to upbeat pop music, focusing her writing and art on the highs and lows of love’s labor’s lost.

Tove Lo is boldly unedited, proud to be re- writing the rules of pop-starlet engagement and has made a name for herself as an award-winning performer and Grammy- nominated songwriter. Tove Lo began her journey writing poetry and short stories at young age and is now co-writing songs for some of the biggest names in the music industry. In only four years, Tove Lo has released one EP and three studio albums, produced and released three short film. She has featured on tracks with some of music’s biggest names (Coldplay, Flume, Alesso, and more), and established herself as an incendiary live performer, commanding massive stages all over the world – and she’s only just getting started.

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