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  • Nina Hoffmann joins the BOA® family

    BOA® Technology is pleased to announce that Nina Hoffmann has joined the BOA® family in 2024. Nina is a 3-time UCI MTB World Cup Winner and placed 2nd overall in the World Cup in 2023. She is a valuable addition to the BOA® family, being one of the most exciting women in downhill racing. Her character and performance serve as great inspiration for many, and we have no doubt she is poised for anoth

  • 2024 BOA® Trail Running shoes

    Trail Running traverses various terrains like rocks, mud, snow, and grass, presenting athletes with diverse challenges within a single race. A reliable grip is essential to prevent slipping, but one crucial factor that many runners underestimate is the importance of fit.
    BOA®- powered Trail Running shoes enhance athletes' speed, agility, and endurance. The precise fit provides superior heel loc

  • [New Product] Crankbrothers announce two new models with BOA®

    Crankbrothers introduces two new BOA® shoes to their lineup: the Mallet Trail BOA® and the Stamp Trail BOA®. Adventure meets performance on the trails with these new models.
    Both models utilize the BOA® Li2 Dial , developed specifically for lightweight and low-cut footwear. Ideal for the agile athlete requiring precise adjustment capabilities for ultimate adaptability and overall performance. T