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  • [New Product] Millet Wanaka BOA®

    The Millet Wanaka BOA® shoes are an excellent option for fast hiking. Designed for hikers seeking speed across all types of terrain, especially technical ones, these shoes deliver exceptional performance. Their effectiveness on alpine terrain is particularly notable, thanks to the combination of the Michelin outsole and the upper construction featuring the BOA® Fit System.
    The upper with the BO

  • [Product News] Fizik and PNS launches a new performance road cycling shoe

    A new performance road cycling shoe has emerged from the collaboration between Fizik and Pas Normal Studios. The MECHANISM PNS X FIZIK is tailored for cyclists aiming to optimize every ride. With the R2 Carbon outsole and the BOA® Li2 Dual Dial, this shoe is engineered for peak performance
    The new MECHANISM PNS X FIZIK features Dual Dial Li2 which is the most advanced platform in cycling. Li2

  • Nina Hoffmann joins the BOA® family

    BOA® Technology is pleased to announce that Nina Hoffmann has joined the BOA® family in 2024. Nina is a 3-time UCI MTB World Cup Winner and placed 2nd overall in the World Cup in 2023. She is a valuable addition to the BOA® family, being one of the most exciting women in downhill racing. Her character and performance serve as great inspiration for many, and we have no doubt she is poised for anoth

  • 2024 BOA® Trail Running shoes

    Trail Running traverses various terrains like rocks, mud, snow, and grass, presenting athletes with diverse challenges within a single race. A reliable grip is essential to prevent slipping, but one crucial factor that many runners underestimate is the importance of fit.
    BOA®- powered Trail Running shoes enhance athletes' speed, agility, and endurance. The precise fit provides superior heel loc

  • [New Product] Crankbrothers announce two new models with BOA®

    Crankbrothers introduces two new BOA® shoes to their lineup: the Mallet Trail BOA® and the Stamp Trail BOA®. Adventure meets performance on the trails with these new models.
    Both models utilize the BOA® Li2 Dial , developed specifically for lightweight and low-cut footwear. Ideal for the agile athlete requiring precise adjustment capabilities for ultimate adaptability and overall performance. T