Alte PR-Hasen wissen es natürlich: Die Pressearbeit im B2C-Bereich unterscheidet sich in hohem Maße von B2B-PR. Dennoch weisen die beiden Disziplinen auch einige Ähnlichkeiten auf - allerdings kommt es hier auf die kleinen, aber feinen Nuancen an. Diese sollten PR-Verantwortliche kennen, um ihre PR-Strategie im Bereich B2B in Zukunft zu optimieren.
Der bedeutendste Unterschied besteht natürlic
Im Marketing und der PR geht es meistens recht hektisch her. Aufgaben müssen in kürzester Zeit umgesetzt werden, damit die richtige Meldung zur richtigen Zeit herauskommt. So kann sich der Arbeitsalltag oft äußerst mühsam und anstrengend gestalten - dadurch wird natürlich wiederum die Produktivität beeinträchtigt.
Mittlerweile können sich Marketer zahlreichen digitalen Werkzeugen, Apps und erp
Nahrungsergänzungsmittel fristen längst kein Nischendasein mehr, vielmehr haben sie sich in den Lifestyle integriert. Ihre Promotion erfordert Kreativität, um die Aufmerksamkeit einer gesundheitsbewussten Zielgruppe zu gewinnen. Weg von schrillen Farben und lauten Versprechen, hin zu Authentizität und echtem Mehrwert – so lautet die Devise. Dieser Artikel taucht ein in die Welt der cleveren PR-Str
Bei Pressemitteilungen handelt es sich für Unternehmen um ein unglaublich wichtiges Werkzeug, wenn es darum geht, ihre Dienstleistungen oder Produkte in der Öffentlichkeit wahrnehmbar zu machen. Sogar in Zeiten der Digitalisierung spielen die Pressemitteilungen noch eine entscheidende Rolle, um Angebote oder Neuigkeiten an Medienmultiplikatoren zu kommunizieren.
Fallen die Pressemitteilungen d
Lead generation is essential to marketing your business to interested and qualified customers. However, the lead generation world is constantly evolving, thanks to advancements in technology. To help your organization navigate the ever-evolving landscape, we have put together four B2B lead-generation strategies you could employ to stay ahead of the competition. Let’s get started.
1.Audit your
AI tools are transforming the content creation world. Content creation activities that require several hours can now be completed within minutes. These tools enable you to analyze user data to generate content targeted to a particular audience. AI tools can automate and accelerate your content creation process, including keyword research, content optimization, and title recommendation.
AI conte
In our era, the era where attention spans are shorter and content consumption is faster than ever before, the art of storytelling has evolved. The rise of visual storytelling has become a game-changer in the world of public relations (PR), transforming the way brands connect with their audiences and convey their messages.
Let's explore the impact of integrating compelling visuals, such as info
Are you considering starting a career in marketing? It's an exciting and rewarding path, but it can also present some challenges. To help you get a better understanding of what to expect, here is some key information about the workflow involved when pursuing a career in marketing. This blog post will provide insight into best practices for researching roles, building your portfolio, and gaining ex
Cryptocurrency has long been part of our daily lives, and today many progressive citizens keep some of their assets in Bitcoin or other digital wallets. Along with the growing popularity of the cryptocurrency market, new exchanges appear in the world every year that offer users storage and assistance in trading related to the circulation of digital money. Among a large number of proposals, it is v
Over the years, Android has gained popularity as an operating system. You can use Android in your technical operations or businesses. The operating system provides a platform where app developers can showcase their abilities and strengths. These experts use Android to customize applications.
Android-based applications support bug-fixing, customization, and protection. You can easily solve a so
Managing your inventory is one of the most crucial aspects of your company. The goal of inventory management, a component of supply chain management for businesses, is to satisfy customers' shopping needs across all channels from which they can make purchases. Here are some pointers for efficient inventory control.
Prioritize Your Stock
By sorting your stock into categories based on importan
Marketing is vital for increasing your brand awareness and improving customer perception. But in a time when consumers are bombarded with endless marketing messaging, it's important to ensure your brand stands out from the competition.
Public relation is a top priority in any industry since an effective campaign can ensure long-term rewards. Particularly, public relations allow brands to establ