The game changer that is employee generated content (EGC)
Brands today are well aware of the power of social media and user generated content (UGC); it's a necessity when it comes to increasing awareness, bolstering sales, and building a community.
Clubhouse explained: will the hype last?
What do you think: is live audio the future or a mere fad? Many social media managers were quick to hop on Clubhouse, create accounts and adapt their strategy to include the platform. While the high interest from people and the opportunity to grow quickly is, and was, intriguing to many marketing professionals, it remains a bit unclear what commercial opportunities actually exist?
Flowboxer of the month – June 2021: Villages Club du Soleil
Villages Club du Soleil is a French family vacation business with a strong commitment to sustainable development while continuously offering innovative customer experiences on their website. This month, our Flowboxer surprised us with a seasonal switch button that completely changed the feel of the website and the Flow’s contents.
How to adapt your marketing strategy for millennials and Generation Z
While millennials are marginally more comfortable with traditional branded content and social advertising, Gen Z are extremely skeptical. They want to see social proof: real people sharing real reviews and product demos through authentic user generated content (UGC).
5 tips on how to use LinkedIn stories for your business
You probably already use Instagram, Facebook and Twitter to show off a bit of the “behind the scenes” of your company, but what about LinkedIn?
How COVID-19 made ecommerce skyrocket
Ecommerce has aptly responded to COVID-19, applying Winston Churchill’s acclaimed advice to never let a crisis go to waste. With the learning curve behind us, there is still plenty of room for companies to explore the world of online sales.
Flowboxer of the month – May 2021: Livique
For May 2021, the winner of the Flowboxer of the month is Livique! The interior design industry giant has implemented a total of four Flows on their website: on the homepage, community page, legal page and product pages. We can say they are really making the most of Flowbox. Congratulations to Livique!
Flowboxer of the month – April 2021: Pierre Marcolini
This month, Belgian chocolate maker Pierre Marcolini has shown a great example of email implementation by adding a flow to their Easter newsletter. Congratulations to the winners of our first themed Flowboxer of the month!
Building brand loyalty in an online world
The shift towards online marketing is a logical one. That's where the consumers can be found. That's where they have been for the past couple of years. Online shopping has become the norm, and the Covid-19 pandemic has only facilitated this movement.
How & why you should focus on video content on Instagram
Video content is the future of content marketing on Instagram. With the attention span getting shorter, dynamic videos force the audience to stop scrolling and watch. It keeps the audience engaged longer, and the chances of making an impact increase. We have collected six of our best tips and ideas for you to use.
Flowboxer of the month – March 2021: BGA
This month, Swedish BGA was crowned Flowboxer of the Month thanks to their Instagram polls where they collected UGC via Flowbox and let their followers interact with the brand and decide which UGC they preferred. Congratulations BGA!