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  • Froda raises €20M to accelerate embedded SME finance across Europe

    Froda raises €20M to accelerate embedded SME finance across Europe

    Embedded finance player Froda has secured a €20M (224M SEK) investment to fuel its European expansion and provide more SMEs with seamless, data-driven financing. The Series B round was led by Incore Invest, with strong continued backing from the majority of existing investors.

  • Froda and Lunar expand embedded SME lending partnership to Sweden

    Froda and Lunar expand embedded SME lending partnership to Sweden

    Froda, a leading Nordic fintech, and Lunar, the digital challenger bank, are thrilled to announce the expansion of their partnership into Sweden. This builds upon their successful launch in Denmark in 2023, where Froda’s embedded SME lending solution was introduced to Lunar’s customers. Now, Swedish customers will gain access and benefit from the same innovative lending solution.

  • Froda expands partnership with EIF – unlocking €150 million in first EU-wide microfinancing guarantee

    Froda expands partnership with EIF – unlocking €150 million in first EU-wide microfinancing guarantee

    Froda has strengthened its partnership with the European Investment Fund, by securing an additional lending capacity of €100 million. This builds on an existing €50 million guarantee, bringing the total to €150 million and extending Froda’s financing reach across all 27 member states. The agreement marks Froda as the first company to establish an EU-wide microfinance partnership with the EIF.

  • In picture:  Samir El-Sabini (Juni) and Olle Lundin (Froda).

    Froda and Juni team up for embedded finance expansion

    Froda and Juni are two of Sweden's leading fintech companies. The two companies are now joining forces, entering into a partnership as Juni joins Froda Embedded. The partnership represents a long-term investment in embedded finance that begins with Juni integrating Froda's technical platform and utilizing Froda's capital pool.
    Both companies share the vision of helping as many entrepreneurs as

  • Micro-financing in Nordics gets SEK 560 million boost with EIF guarantee for Froda

    Micro-financing in Nordics gets SEK 560 million boost with EIF guarantee for Froda

    Swedish bank Froda gets EIF guarantee enabling SEK 560 million in new lending to micro-entrepreneurs in Sweden, Denmark and Finland. Transaction backed by the European Union’s InvestEU programme. Froda to support around 3,500 small businesses with advantageous micro-loans.
    Froda received European Investment Fund (EIF) backing to expand lending to micro companies in the Nordics by SEK 560

  • Froda enters new partnership with Visma Finance

    Froda enters new partnership with Visma Finance

    In recent years, Froda has experienced strong growth and increased its focus on embedded finance. Now, Visma Finance joins as a new partner to Froda Embedded. The collaboration involves the companies jointly launching the new product invoice loans.
    Froda's technology platform, Froda Embedded, enables partners to offer business loans and new types of financing solutions to their customers. The p

  • Froda continues its international expansion – enters Ireland

    Froda continues its international expansion – enters Ireland

    The Swedish fintech company Froda has demonstrated strong growth in recent years. Since its inception, Froda has provided businesses with over SEK 10,5 billion in financing. Now, the company is announcing the next step in its growth journey by entering its seventh market – Ireland. The expansion is facilitated through a partnership with Treyd.
    – Our mission has always been to develop a universa

  • Froda and Visa expand their partnership to enhance lending to small businesses

    Froda and Visa expand their partnership to enhance lending to small businesses

    More than half of European small businesses struggle with accessing financing. In response, the Swedish fintech company Froda expands its partnership with Visa, a world leader in digital payments, to scale embedded SMB lending across Europe. This enables other fintechs, banks, and neobanks to access Froda’s card-based embedded lending product to offer business loans to their customers.
    Over 50

  • Tech innovator Froda extends its footprint to Germany

    Tech innovator Froda extends its footprint to Germany

    The tech company Froda has expanded to the United Kingdom, Denmark, Norway, and Finland in recent years. Now, the company is taking the next step in its growth journey, expanding to its sixth market, Germany. The expansion is done in partnership with Ageras.
    Froda's overarching vision is to empower entrepreneurs by providing seamless access to SME financing with fair terms. In Europe, there ar

  • Tech veteran joins Froda – Roger Forsberg appointed as CTO

    Tech veteran joins Froda – Roger Forsberg appointed as CTO

    Froda continues its growth and expansion journey. After bringing in several heavyweight names in the past year, the company is now welcoming Roger Forsberg as the new CTO. Roger has over 25 years of experience from leading tech roles at Avanza, Klarna, and Pricerunner. He starts his new role December 4th, 2023.
    Roger Forsberg has extensive experience from building and leading tech departments a

  • Froda and Ageras initiates new strategic partnership – empowering SME financing across Europe

    Froda and Ageras initiates new strategic partnership – empowering SME financing across Europe

    The Nordic tech companies Froda and Ageras have entered into a strategic partnership. Froda is one of Sweden's fastest-growing fintechs and has helped more than 50,000 businesses get access to financing. Ageras is a leading provider of software for banking, accounting, and administration with +300,000 SME customers across Europe, who now will get access to financing through Froda Embedded. The par

  • BNPL company Waylog went from 20 million to 500 million SEK with Froda Embedded

    BNPL company Waylog went from 20 million to 500 million SEK with Froda Embedded

    The buy-now-pay-later company Waylog was founded in 2022. Since its inception, the company's total lending has grown from 20 million to 500 million SEK, and they have expanded to four new markets. A key factor behind Waylog's rapid growth has been their early partnership with Froda as a financing partner, providing them with easy access to capital. The partnership is part of Froda's international

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