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  • SENG plans to close down in Sweden

    SENG plans to close down in Sweden

    A challenging market characterised by strong competition means that the Lars Larsen Group-owned retail-chain, SENG, plans to close its Swedish stores down. At the same time, the subsidiary Sengetid.dk will close.

  • "The Swedish consumers have given us a warm welcome and we would like to open even more stores in Sweden.” CEO of SENG, Hanne Bang Vorre.

    SENG maintains momentum in a challenging market

    In the financial year 2023/24, SENG in Denmark reports revenue on par with the previous year at DKK 188.7m. The same applies to the EBIT result, which stands at DKK -5.9m, compared to last year's revenue of DKK 192.5m and EBIT of DKK -5.7m.

  • "We are maintaining our focus on rebuilding all our stores to fit the new SENG-concept, so we can get the customers back again.” - CEO of SENG, Hanne Bang Vorre.

    SENG sustains ambitions of growth despite challenging market

    The bed store chain SENG, which changed name from SengeSpecialisten in January 2023, closes the financial year 2022/23 with a turnover in Denmark of DKK 192.5m and an EBIT-result of DKK -5.7m. The company sustains its plans of expansion in Sweden in spite of the challenging market situation.