Latest news

19 March 2021 12:10

Absolut Vodka appoints Ogilvy as new lead agency

Absolut Vodka, one of the most iconic spirits brands in the world, has appointed Ogilvy as its new global lead agency. Ogilvy’s remit will include global strategic and creative duties for the brand, focusing on its lead market priorities, with the ambition to accelerate its leadership position.

2 October 2019 16:05

Absolut launches a new limited edition bottle celebrating recycling

Absolut wants to create a more open world by using creativity to drive progress. With the launch of its latest limited edition bottle, Absolut hopes to encourage recycling and a more circular lifestyle that has less impact on our planet. The new bottle is made with more than 41% recycled glass, just like all Absolut’s bottles.

2 November 2018 15:59

ABSOLUT UNVEILS SUSTAINABILITY INITIATIVE THE GREEN HUSTLE AT ATHENS BAR SHOW 2018

The global bartender movement is set to change the way the industry operates for the better

25 July 2018 08:31

Absolut Home launches its own unique bottle – Absolut Åhus

In connection with the opening of Absolut Vodka's new visitor center, Absolut Home, the leading global vodka company is introducing a striking new, bottle - Absolut Åhus, designed by the Swedish artist Ola Kalnins.

6 February 2018 08:43

Blush easily? Absolut employees bare all to show it really is 'the Vodka with Nothing to Hide'

Absolut's new film leads the way for transparency in the most revealing way possible. From each seed to every bottle, Absolut's journey is laid bare for all to see - viewer discretion advised!

18 October 2017 07:12

Absolut Vodka at ADE Green - Sustainable nightlife in focus

Opportunities for a sustainable nightlife, culture and events will be in focus during the ADE-Green festival in Amsterdam, on Oct 18. The conference is part of a larger event – the ADE, bringing together electronic artists, DJ:s, bartenders and other representatives of nightlife and events. Absolut Vodka is presenting partner of the full event and is taking an active part in panels in ADE-Green.

10 October 2017 10:57

Absolut: The Vodka with Nothing to Hide

Absolut Vodka is showcasing a stunning stand at this year’s Bar Convent in Berlin on 10-11 October, with the message, ‘The Vodka with Nothing to Hide’. The interactive stand will give visitors the chance to learn more about Absolut being the world’s most energy efficient distillery[1]. There will also be the opportunity to speak to the brand’s sustainability gurus and sample the delicious and sus