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The ComeOn Group consists of more than 20 brands
The ComeOn Group consists of more than 20 brands

Press release -

ComeOn changes name to ComeOn Group

Gaming operator ComeOn Group announces it’s adding ‘Group’ to its name to clarify the company set-up and strategy.

ComeOn Group consists of more than 20 brands across multiple markets, holding gaming licenses in Malta, Sweden, Denmark, Poland and Germany. With one of the groups consumer brands being there has often been external confusion on the differentiation of the owner company and the consumer brand. ComeOn Group is also the owner of, a fact that also has caused some confusion as the group was previously the biggest subsidiary of the stock listed company Cherry AB. Today ComeOn Group is owned by European Entertainment Intressenter. You can find more info about ComeOn Group at

“As for many other operators in our industry, adding Group to our company name is a natural step for us. We get to keep the fantastic name and brand identity that ComeOn has and at the same time, we make it clear that we are not just one brand. We are a group with over 500 employees, 2 technical platforms and more than 20 brands.”, says Lahcene Merzoug, CEO at ComeOn Group



Founded in 2008, the ComeOn Group has had a fantastic journey growing from a small start-up to a big player in online gaming. Powered by a lean but highly skilled workforce the ComeOn Group is practicing a multi brand strategy to be able to create better user experiences through meaningful brands. Learn more at

ComeOn Group's extensive brand portfolio includes brands like:,,,,,,,,,,,,,,,,,,,

Press contacts

Melis Sezer

Press contact Group PR & Employer Branding Manager

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