ComeOn Group continues their player centric personalisation strategy by partnering up with AI specialists Graphyte

Leading iGaming operator Comeon Group announced signing a global multi-product deal with personalisation platform Graphyte. This partnership is a key strategic milestone in ComeOn’s focus on delivering seamless technology paired with personalisation and real-time CRM.

By putting personalisation at the centre, ComeOn’s customers base will now be able to experience a unique casino lobby, an intelligent search engine and a sophisticated, dynamic messaging to name a few new user functions. More than 3500 content titles will now be personalised based on user behaviour as a part of ComeOn’s personalisation strategy to give their customers a netflix style experience.

Cristiano Blanco, Chief Product Officer at ComeOn Group, said: “Personalisation will play a key part of our ambitious growth strategy; being able to present the right experience to the right customer in the right moment. We are in the process of rolling out our new global casino lobby with market leading player experience, where Graphyte is playing a central role. We have been very impressed with the initial results and with continued optimisation as we go along, so that we keep on improving the experience of our customers”

Damien Evans, CEO of Graphyte, said: “Integration across ComeOn’s global brands is a huge step forward for Graphyte. The opportunities within this partnership are limitless. Graphyte’s AI-powered platform is providing contextual playing experiences concurrently across ComeOn’s portfolio of markets and brands. To be able to represent an international leader in Casino and Sports gaming in this way is momentous.”

About Graphyte

Graphyte is a real-time, cloud-based personalisation platform built for the betting and gaming industry. Operators across sports betting and gaming use Graphyte’s Personalised platform to serve product recommendations, dynamically personalise their web and native sites to engage customers in real time through existing marketing channels. Graphyte applies advanced machine learning to bet, gameplay and browsing activity in real time to make every interaction with a customer relevant, and in-the-moment.

Graphyte Contact:

Damien Evans

CEO

damien@graphyte.ai

+44 7734 456 312

https://graphyte.ai

Lear... more about Graphyte’s products at graphyte.ai