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18 January 2022 11:00

BOGNER x 007 – a bulletproof partnership

BOGNER, the Athluxury Sports Fashion brand from Munich, and James Bond celebrate two anniversaries in 2022 with an exclusive partnership. A joint capsule collection will be launched in Fall 2022.

Both partners celebrate an anniversary this year: BOGNER is turning 90 years old and the James Bond franchise will celebrate 60 years since the first 007 film, Dr. No (1962), was released. The two

14 January 2022 11:09

BOGNER Campaign Spring/Summer 2022

For Spring/Summer 2022 BOGNER is taking a step further into contemporary luxury and the iconic styles are reinterpreted without compromising on comfort. For fun in the sun and by the sea, BOGNER has the perfect selection of high summer styles in a reduced palette of joyful summer tones conveying a timeless, casual and relaxed look. The Spring/ Summer 2022 styles were captured by star photographer

21 December 2021 11:00

BOGNER Spring/Summer 2022

The BOGNER Spring/Summer 2022 collection is inspired by the exciting lifestyle in Los Angeles - a combination of luxurious comfort, understated glamour and the typical BOGNER loose elegance. Timeless trench coats, conspicuously leather looks, flowing fabrics and casual suits create the iconic BOGNER look. The collection combines function and loose silhouettes by staying 100% true to BOGNER's Athlu

2 December 2021 10:14

BOGNER drives international growth by expanding in the Greater China Area

Significant market entry via joint venture with Bosideng – a Chinese leading apparel group Establishment of an extensive digital presence and around 80 retail stores planned in China within the next five years Important milestone reached in BOGNER's international growth strategy
Willy Bogner GmbH & Co. KGaA (BOGNER) and Bosideng International Fashion Limited, a direct wholly owned subsid

18 November 2021 21:00

FIRE+ICE x LoveShackFancy

For more than 30 years, the FIRE+ICE collections focus on technical gear and performance paired with a fashion approach that ensures each piece can function anywhere. The result: A look that effortlessly crosses the boundary between mountain and city.
For Winter 2021, FIRE+ICE collaborates with LoveShackFancy featuring iconic FIRE+ICE styles such as puffer jackets, ski pants and first-layers w

17 November 2021 16:42

BOGNER continues North American expansion and opens four new stores within four weeks

BOGNER, the original athluxury sports fashion brand, announced an expansion of its North America strategy by rolling out four new winter pop-up boutiques in four markets across the US and Canada this month. The pop-up stores will be located on New York’s Madison Avenue, at Greenwich Avenue in Greenwich, CT, at Chicago’s Oakbrook Center and on Bloor Street in Toronto. Based on the success of the fi

27 October 2021 10:00

BOGNER and the German Ski Association (DSV) – the perfect match

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BOGNER has been endorsing the German national ski team since 1952 due to their shared team spirit and highest demand in quality, performance and style. The partnership, which has lasted for almost seven decades, contributes to the outstanding international success of both: the global pioneer of athluxury sports fashion, BOGNER, and the DSV.

7 September 2021 14:00

BOGNER Accessories Fall/Winter 2021

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Athluxury Sports Fashion! True to this motto, the new, high-quality accessories from BOGNER perfectly complete every outfit in fall and winter. A carefully selected collection of stylish bags, shoes, gloves, and eyewear that make a stroll around town more practical and add that extra dose of style to an evening out with friends.
A speci

20 August 2021 10:00

BOGNER Campaign Fall/Winter 2021

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BOGNER presents the right styles for every activity in Fall/Winter 2021. The Fashion collection focuses on timeless investments, casual yet elegant, perfect for running errands in the city when days are getting colder. BOGNER Sport offers functional ski attire with a luxury fashion attitude that sets it apart, whether on the slopes or off. This sea

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17 August 2021 10:00

BOGNER Closes FY 2020/21 Above Plan Despite Pandemic, and Invests in the Future

BOGNER reports turnover of 122.5 million euros and positive result despite industry crisis Iconic company uses crisis year to restructure and lower debt Eight-figure amount invested in performance program, digitalization, and internationalization
BOGNER closed the 2020/21 financial year above plan and achieved earnings before interest and taxes (EBIT) of €7.3 million (previous year: €3.0 mill

11 August 2021 11:30

BOGNER x BREUNINGER: Limited Anniversary Capsule

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BOGNER, the luxury sports fashion brand from Munich, and Breuninger, the leading fashion and lifestyle company from Stuttgart, both known for exclusivity and sense of style, have combined their skills and are launching an exclusive Capsule Collection for Fall/Winter 2021 to mark Breuninger's 140th anniversary.
The BOGNER x Breuninger Cap

28 July 2021 10:00

FIRE+ICE Fall/Winter 2021

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For Fall/Winter 2021 FIRE+ICE sets itself apart by responding to fashion trends with a signature mix of fearless, freeride attitude and contemporary urban style. High performance pieces convey the modern, free-skiing image of FIRE+ICE. More casual ‘Urban Outdoor’ pieces, always with a technical twist, bring the freeride spirit from the

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