Press release - 13 November 2019 10:00

BOGNER celebrates 30 years of FIRE+ICE

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FIRE+ICE was introduced by BOGNER in 1989 as a fresh fashion line that uniquely met the needs of snow enthusiasts and mountain lovers.
The legendary movie Fire and Ice by Willy Bogner served as inspiration. As one of the most successful sports films ever made, Fire and Ice (1986) features extraordinary landscape shots and iconic action scenes still talked about today, including the ultimate fire jump. Even more, the film
introduced a whole new ski and snowboarding lifestyle that united sports with youth culture, and revolutionized the look and feel of skiwear.
For 2019, BOGNER builds on the legacy of
FIRE+ICE with a new freeski crew: Bene Mayr, Sven Kueenle and Laura Fritzenwallner. The three went on the ultimate freeride trip in the Alps to experience the spirit of FIRE+ICE up close. As a tribute to 30 years of FIRE+ICE, the
famous explosive jump from the original movie has been recreated by pro freeskier Bene Mayr and the pyrotechnics crew from the James Bond movie franchise.
This year’s FIRE+ICE anniversary collection
combines functional ski clothing with urban
silhouettes and elements of streetwear. The result is a look that works from peak to city. The colors of the collection are inspired by the volcanic glaciers of Iceland – a true freeski dream destination – and include Black, Ice Gray, Lightning Red and Reflective Silver. True to the BOGNER brand, the focus of the collection is on technical gear, but FIRE+ICE pairs performance with fashion to
overcome the borders between mountain and city, ensuring each piece can function anywhere. Paying homage to the movie, the ultimate Fire and Ice jump appears on T-shirts, base layers and ski jackets.

The new FIRE+ICE collection is now available in all BOGNER stores, online at BOGNER.com, and through selected wholesale partners around the world.
BOGNER celebrates the 30th anniversary of

FIRE+ICE with an event in the BOGNER store on West Broadway in New York City on November 14.
Further information, including video and Q&As with the three freeski pros, is available upon request.

Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sport fashion, luxurious sportswear and designer fashion. The company employs over 800 people worldwide and appears in over 50 countries with the Bogner (Woman, Man, Sport, Kids) and Bogner Fire Ice brands as well as licences. The company, which has existed since 1932, is led by CEO Andreas Baumgärtner, while the owner is Willy Bogner, the son of the founder. More information at bogner.com

Contacts

Alena Haage

Press contact Brands, Products, Collections & Cooperations a.haage@bogner.com +49 1511 2909843

Katharina Hofmann

Press contact Brands, Products, Collections & Cooperations k.hofmann@bogner.com +49 89 43606 706

Billy Daley

Press contact North America b.daley@bogner.com +1 646 250 5113

Christine Neubauer

Press contact Sponsoring c.neubauer@bogner.com +49 89 436 06 450

Kathrin Schmidtke

Press contact Company, Management & Corporate Strategy bogner@gaulyadvisors.com +49 151 65 52 82 02

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The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

17_Bogner Fire+Ice_Woman_84734390_607_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

11_Bogner Fire+Ice_Woman_34914582_002_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

33_Bogner Fire+Ice_Woman_54884946_739_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

40_Bogner Fire+Ice_Woman_14574902_538_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

42_Bogner Fire+Ice_Woman_24504582_015_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

13_Bogner Fire+Ice_Woman_34833656_607_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

38_Bogner Fire+Ice_Woman_14543592_026_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

14_Bogner Fire+Ice_Woman_34814901_607_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

08_Bogner Fire+Ice_Woman_34554858_026_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

31Bogner Fire+Ice_Woman_54884946_026_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

26_Bogner Fire+Ice_Woman_54524113_012_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

07_Bogner Fire+Ice_Woman_34534858_006_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

23_Bogner Fire+Ice_Woman_84876051_739_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

34_Bogner Fire+Ice_Woman_54894419_602_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

03_Bogner Fire+Ice_Woman_44604582_739_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

22_Bogner Fire+Ice_Woman_84593778_753_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

01_Bogner Fire+Ice_Woman_44703592_026_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

36_Bogner Fire+Ice_Woman_14794505_015_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

25_Bogner Fire+Ice_Woman_84762157_607_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

19_Bogner Fire+Ice_Woman_84745743_026_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

02_Bogner Fire+Ice_Woman_44614582_015_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

15_Bogner Fire+Ice_Woman_34734583_538_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

24_Bogner Fire+Ice_Woman_84762157_013_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

20_Bogner Fire+Ice_Woman_8478M157_607_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

27_Bogner Fire+Ice_Woman_54884946_538_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

35_Bogner Fire+Ice_Woman_14794420_602_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

21_Bogner Fire+Ice_Woman_84674080_015_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

04_Bogner Fire+Ice_Woman_34724582_026_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

28_Bogner Fire+Ice_Woman_54884637_012_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

05_Bogner Fire+Ice_Woman_34854331_607_1
License: Media Use (Followers only)
The content may be downloaded by followers of the newsroom e.g. journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

02 Feuer und Eis
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

F_u_E_Mof_053
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

F_u_E_movieshots_053
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

F_u_E_movieshots_045
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

F_u_E_movieshots_004
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

F_u_E_movieshots_024
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

F_u_E_movieshots_017
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

F_u_E_movieshots_066
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

F_u_E_movieshots_056
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

BOGNER celebrates 30 years of FIRE+ICE
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
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