Press release -

FIRE+ICE Spring/Summer 2021: Cold Hawaii

Die DEUTSCHE Version finden Sie anbei als PDF.

TheFIRE+ICEIndividuals for Spring/Summer 2021– Mor, Vahine, Robert and AJ, live the absolute dream of every adventurer in Cold Hawaii, a local’s surf spot in Northern Denmark. Remote solitude and a rough climate combined with the North’s best waves make the hearts of the four pro surfers beat faster every day. Perfectly equipped withvthe colorful new FIRE+ICE styles for long days outdoors this crew makes the case for adventure. Aloha from Cold Hawaii!

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  • Lifestyle, Fashion, Leisure


  • summer2021 pack shots bogner fire+ice
  • summer2021 bogner fire+ice cold hawaii
  • summer2021 bogner fire+ice

Willy Bogner GmbH & Co. KGaA, based in Munich, is an internationally successful lifestyle company and the leading provider of exclusive sports fashion, luxurious sportswear and designer fashion. The company employs over 800 people worldwide and appears in over 50 countries with the BOGNER (Woman, Man, Sport, Kids) and FIRE+ICE brands as well as licences. The company, which has existed since 1932, is led by Heinz Hackl and Gerrit Schneider, owner is Willy Bogner represented by trustee Arndt Geiwitz. More information: 


Alena Haage

Press contact Brands, Products, Collections & Cooperations +49 1511 2909843

Katharina Hofmann

Press contact Brands, Products, Collections & Cooperations +49 89 43606 706

Billy Daley

Press contact North America +1 646 250 5113

Christine Neubauer

Press contact Sponsoring +49 89 436 06 450

Kathrin Schmidtke

Press contact Company, Management & Corporate Strategy +49 151 65 52 82 02