Herth+Buss launches international Trade Newsletter

In-depth product group insights for global partners

With its new english Trade Newsletter, Herth+Buss expands its information services for international trading partners. Each issue focuses in detail on a specific product group, providing structured and strategic insights tailored to the needs of global markets.

The newsletter delivers comprehensive, practice-oriented information and supports international partners in understanding product ranges more thoroughly, identifying sales potential and strengthening their market position.

Strategic product insights and best-sellers
Each edition of the Trade Newsletter International highlights a selected product group and presents key best-sellers within that segment. In addition, the newsletter provides in-depth information on product applications, replacement scenarios, technical specifications and key selling points (USPs).

The content is designed to offer not only product details but also strategic background knowledge, enabling partners to position the products more effectively in their respective markets.

Clear structure and practical relevance
Every issue follows a clear and structured format, guiding readers through all relevant aspects – from technical features and application guidance to competitive advantages and market opportunities. This ensures that international trading partners receive reliable and actionable information to support sales, consulting and customer communication.

Dedicated workshop newsletter also available in English
In addition to the Trade Newsletter, Herth+Buss also offers a dedicated English-language newsletter specifically tailored to workshops. This format focuses on explaining more complex applications in a clear and practical way. Selected products and technical solutions are presented in detail, supported by explanatory YouTube videos that clearly demonstrate their practical use in everyday workshop operations.

This ensures that workshops receive hands-on guidance and understandable technical information to support efficient installation, replacement and application of the products.

Online registration available
International trading partners can subscribe to the English Trade Newsletter online at: herthundbuss.com/en/newsletter/