JOYNEXT extends partnership with Dresdner Eislöwen

Dresden. JOYNEXT is continuing its commitment to the Dresdner Eislöwen. The automotive electronics specialist will remain a premium partner of the ice hockey club for the upcoming season. This valuable contribution to promoting sports and community life in the region is a true testament to JOYNEXT's commitment.

JOYNEXT and the Dresden Eislöwen have shared a close partnership since 2022. “Dresden is our European headquarters. This is where we develop technologies for the cars of tomorrow. And we feel a strong connection to the region, which thrives on solidarity and commitment,” says Stavros Mitrakis, CEO of JOYNEXT GmbH.

In recent years in particular, the club has undergone a special phase of development with its promotion to the PENNY DEL and its first season in Germany’s top ice hockey league.

“We are very pleased to be continuing our partnership with the Dresdner Eislöwen. The JOYNEXT Arena has become an integral part of Dresden’s sporting life. With its team spirit, courage, and passion, ice hockey embodies values that also define JOYNEXT in a special way,” Mitrakis continues.

The Dresdner Eislöwen also greatly appreciate the continuation of the partnership: “JOYNEXT has been a reliable and committed partner for years. We really appreciate having them by our side. Our collaboration over the past years shows how well our values and goals align. We are very excited to continue on this path together,” explains Steve Maschik, authorized signatory and head of sponsorship for the Dresdner Eislöwen.

About the Dresdner Eislöwen

The Dresdner Eislöwen are a historic ice hockey club based in Dresden, the capital of Saxony. They have been established in German professional ice hockey for many years and enjoy strong support from fans and partners in their region. In the 2024–25 season, the club achieved a historic milestone: by winning the DEL2 championship title, the Eislöwen secured promotion to the PENNY DEL - the highest German league - for the first time. This marked the culmination of a long-standing and continuous development for the team from Dresden, during which passion and dedication were always at the forefront.

With their designation as a Five-Star-Plus Club - the highest level in the German Ice Hockey Federation’s youth development program - the Eislöwen rank among the leading training clubs in German ice hockey. Many young talents undergo structured development here and are prepared for the transition to the professional level.

Thus, the Dresden Eislöwen embody not only high-level athletic ambitions but also continuity, regional ties, and sustainable talent development-values that have made the club known far beyond the borders of Saxony.

JOYNEXT – WE CONNECT FUTURE

JOYNEXT is a leading AutoTech company, the Automotive Connectivity Business Unit of Joyson Electronics. Headquarters in China, JOYNEXT marks our global presence in Germany, Poland, France, US, Japan, etc. We develop technologies for intelligent connected vehicles and provide a highly personalized mobility experience that is empathic, safe, and adaptable. Our 1,500+ employees work at 7 R&D centers, 3 global manufacturing locations, and 4 customer centers around the world.

For more than two decades, JOYNEXT has been working as the development partner and system supplier of renowned car manufacturers and established long-term partnerships with various well-known OEMs. Putting ourselves in the shoes of users, we are consistently working on intelligent cockpit, smart connectivity, autonomous driving, and software solutions & services for both, carmakers and users, offering them a personalized mobility experience.

JOYNEXT is accelerating the shift to smart mobility with our integrated hardware and software solutions. Our intelligent cockpit and smart connectivity products are equipped in millions of vehicles worldwide, complemented by our capabilities in developing autonomous driving technologies and software products, which lay a solid foundation for the cockpit and driving fusion facing the era of Central Computing Units.

Balancing innovation with sustainability, we are committed to contributing to industry transformation together with our eco-partners, such as Microsoft, HUAWEI, Qualcomm, Horizon Robotics, Black Sesame, Elektrobit, and QNX to deliver a smarter driving experience for end users. www.JOYNEXT.com