KoRo appoints ex-Oatly CEO Toni Petersson to the Advisory Board to prepare for further growth

• KoRo, the innovative ‘better-for-you’ food brand, posts record-breaking revenue of over €42M in Q1/2024.
• Toni Petersson, former CEO of Oatly, will join KoRo's Advisory Board to help lead the brand into its next growth phase, alongside KoRo CEO Florian Schwenkert.

Celebrating a decade of unprecedented growth and innovation, KoRo, renowned for its pioneering clean label snacks, nut butters and functional foods, announces its remarkable growth (148.9 % CAGR 2019–2022) amidst challenging market trends. With a customer base exceeding 1.7 million across Europe, and products available in over 10,000 points of sale, KoRo continues its rapid expansion 10 years after its founding by Constantinos Calios. Its future growth is backed by top investors such as HV Capital and Five Seasons, alongside key business angels, including German soccer player Mario Götze.

KoRo Welcomes Toni Petersson to its Advisory Board

In a strategic move to bolster its market position and drive future growth, KoRo warmly welcomes Toni Petersson to its Advisory Board. Petersson, known for his transformative leadership as CEO at Oatly, brings a wealth of experience in brand scaling and business development. His appointment marks a pivotal moment for KoRo as it aims to redefine the snacking industry by catering to the evolving needs of health-conscious consumers.

Petersson expressed his enthusiasm, stating: "Stepping onto KoRo's board, I'm eager to bring my Oatly experience to this business, which is poised to continue its fast growth trajectory to becoming Europe's leading brand for better-for-you snacking. KoRo's unique approach to omni-channel and omni-occasion aligns perfectly with the modern consumer's demand for healthier products. By making better choices trendier, tastier, and accessible and available anytime, everywhere, we’re not just growing fast in terms of revenue; we have embarked on a journey to setting a new benchmark for the snacking industry."

"Thanks to the appointment of Toni Petersson to our Advisory Board, and the outstanding work of our entire team, KoRo is ideally positioned for unprecedented growth," says KoRo CEO Florian Schwenkert. "Our mission is clear: thanks to innovative products, we want to redefine the standards of the food industry and satisfy the needs of health-conscious consumers," he continues.