Press release -
MUNICH START UP OF THE MONTH ANNOUNCES 360° VIDEO PLATFORM FOR INTERACTIVE STORYTELLING AND NEW LOCATION IN LOS ANGELES
- REFLEKT360 Platform: Interactive elements and virtual TouchPoints turn ordinary 360° videos into immersive Virtual Reality experiences (www.re-flekt.com/marketing)
- Simplified VR app creation with customized brand design and media browser for Samsung Gear VR, Cardboard (Android/iOS) and 360° web player
- RE’FLEKT Inc.: Los Angeles office opening July 2016
Munich, June 1st, 2016 (ds). The Munich-based tech company and recent "startup of the month" winner RE'FLEKT has announced the first details of its new 360° video platform “REFLEKT360” at the Augmented World Expo in Silicon Valley. The platform simplifies interactive 360° video storytelling for enterprises, agencies and media producers. A key feature of the platform includes the quick and easy creation of TouchPoints within 360° video - unique buttons that activate interactive Virtual Reality experiences or sound. Just import the 360° video, drag & drop interactions and provide the content for Samsung Gear VR, Cardboard or web player. With simple steps enterprises, agencies and media producers can produce their own 360° videos that intuitively allow the user to jump between scenes and perspectives or enable virtual items within the 360° video.
"Our clients want to enhance their 360° videos with interactive elements that open up the door to their customers for a totally unique 360° product experience. With REFLEKT360, we have created the foundation that easily provides a quick and effortless production of Virtual Reality apps", explains Wolfgang Stelzle, founder and CEO at RE'FLEKT.
With 20 new employees and a new location opening in Los Angeles, the Augmented and Virtual Reality experts are rapidly expanding as a result of their market success. With their headquarters in Munich, Germany, the tech start-up’s new branch in LA is well positioned to target demands in the US market.
“The American market is a very important milestone for us due to the significance technologies such as Augmented and Virtual Reality are already playing in the United States. In Los Angeles we have an excellent technological infrastructure with companies such as Hyperloop, SpaceX and Tesla at our doorstep" says Kerim Ispir, Chief Sales Officer at RE'FLEKT.
Here you can downlaod the product image in high resolution:
- user experience
- virtual reality
- 360 video
- los angeles
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Founded in 2012, RE’FLEKT has evolved into Europe’s leading experts for business solutions including Augmented and Virtual Reality. At the location in Munich, employees from different nations create interactive applications for industry, media and marketing. RE’FLEKT focuses on the development of user-oriented applications for mobile devices and smart goggles. Its customers include Alstom, Audi, BMW, Bosch, Hyperloop, Porsche, ProSiebenSat1 Media and ThyssenKrupp among others. RE’FLEKT conducts its own research in cooperation with the University of Michigan-Dearborn and the Technische Universität München.