Glitter and Fredrik Robertsson Launch Pride Collection

For the third consecutive year, Glitter is partnering with Regnbågsfonden (The Rainbow Fund) to support the organization’s work for LGBTQI+ freedom, human rights, and democratic rights around the world. This year, Glitter has also teamed up with fashion profile Fredrik Robertsson to create a unique Pride collection, with SEK 30 from every product sold donated directly to Regnbågsfonden.

The Pride collection consists of 14 products, including jewelry, hair accessories, accessories, and a t-shirt. The collection launches in June and will be available in Glitter stores and online until the end of August.

Designed by Fredrik Robertsson, the collection is titled I Identify as Fabulous – a celebration of visibility, courage, and the right to be yourself.

“Pride has always been about visibility, courage, and the right to exist as you are. At a time when identity and self-expression are increasingly being questioned and debated, supporting our community feels more important than ever. That is why I am incredibly proud of this collaboration with Glitter and the collection we have created together to raise both funds and awareness for the important work of Regnbågsfonden,” says Fredrik Robertsson.

The collection’s name is inspired by the conversations surrounding identity in today’s society.

“While the topic can sometimes feel divisive, I wanted to create something that brings people together. No matter who you are, who you love, or how you identify, I hope we can all agree on one thing – everyone deserves to feel fabulous,” says Fredrik Robertsson.

The collection includes everything from bold statement jewelry to iconic LGBTQI+ symbols, including the safety pin – a symbol historically worn as a sign of safety and solidarity.

For every product sold, Glitter will donate SEK 30 to Regnbågsfonden. Through their purchase, customers have the opportunity to express their personal style while supporting the fight for LGBTQI+ rights around the world.

“When you wear something from this collection, you are not only expressing yourself – you are also standing up for others. I hope the collection inspires people to celebrate Pride, stand proudly in their identity, and continue showing up for one another,” says Fredrik Robertsson.