Pressemeddelelse -
DETTE ER JAGUAR. DRISTIG. DRAMATISK. FRYGTESLØS.
- Jaguar offentliggør et billede, der giver et glimt af brandets dramatiske, nye kreative filosofi
- Det teaser-billede viser bagenden af Design Vision Concept, som vil inspirere fremtidige Jaguar-modeller
- Design Vision Concept får sin globale offentliggørelse på Miami Art Week den 2. december 2024 (kl. 20:00 U.S. EST)
- Jaguars transformation genoptager grundlæggeren Sir William Lyons’ ethos om at Copy Nothing
- For mere information, se: www.jaguar.com/copy-nothing
GAYDON, UK – 26. november 2024:
Jaguar afslører et teaser-billede, der introducerer brandets dramatiske, nye kreative filosofi – Exuberant Modernism – som vil sætte retningen for fremtidige modeller.
Billedet af bilens bagende giver et indblik i brandets designvision, der fremhæver dristige former og sprudlende proportioner.
Jaguar vil globalt afsløre sin Design Vision Conceptved en af verdens førende kunstfestivaler, Miami Art Week, den 2. december 2024. Med tilstedeværelse på to lokationer vil Jaguar skabe nøje kuraterede galleriområder og samarbejde med forskellige, fremadstormende kunstnere, der deler ethos om Copy Nothing, som blev grundlagt af Sir William Lyons.
Denne filosofi, der går tilbage til 1935, er baseret på uventet og original tænkning samt en brandkarakter, der tiltrækker opmærksomhed gennem frygtløs kreativitet.
For mere information, se:
www.jaguar.com/copy-nothing
Emner
Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.
At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2018 Jaguar Land Rover sold 592,708 vehicles in 128 countries.
We support around 260,000 people through our retailer network, suppliers and local businesses. At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities and an engine manufacturing centre in the UK. We also have plants in China, Brazil, India, Austria and Slovakia.
Our innovation is continuous: we will spend in the region of £4 billion this year on new product creation and capital expenditure.
From 2020 all new Jaguar Land Rover vehicles will be electrified, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer the latest diesel and petrol engines.
