NIKE LAUNCHES FIRST GAME POWERED BY NIKE+ AND EVERYDAY MOVEMENT
NikeFuel Missions is the newest piece of content in the Nike+ FuelBand story and is the first game to use NikeFuel to unlock levels and content.
The game is powered by the user's everyday movement and uses NikeFuel to track and monitor progress. Based on the difficulty level that the user chooses, they're challenged to earn a specific amount of NikeFuel to move to the next level. Each mission and level is played against the clock and utilizes any device that collects NikeFuel, including the Nike+ FuelBand.
During each mission the user meets a Nike athlete -- Calvin Johnson, Allyson Felix, Alex Morgan or Neymar Jr. -- who provides advice and suggests innovative products to help the player battle the elements and get to the next mission.
After each mission, users can sync the Nike+ device to track their progress. If they haven't reached their goal, they can replay the mission.
NikeFuel Missions is available to play now at www.nike.com/missions.
- - -
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.NIKEbiz.com/investors.