Pressemeddelelse -
Fergie Goes ‘Boom Boom Pow’ in Philips Light Dress At Billboard Awards
Billboard Music Awards, Las Vegas, USA – Six time Grammy Award winning singer Fergie raised the bar in fashion statements on Sunday 22nd May at the Billboard Music Awards, sporting a dynamic luminous dress while performing with The Black Eyed Peas, designed by Philips Lighting in collaboration with Stylist B. Åkerlund.
The ‘little black dress’ was crafted using a figure-hugging fabric integrated with lighting to shape the singer’s curves and move with the music - giving the performance that the singer’s fans have come to expect. Showcasing a fusion of fashion, music, lighting and technology, the Philips design team worked alongside B. Åkerlund, the industry’s leading Stylist/Costume Designer, to construct the dress.
Speaking about the creation, Rogier van der Heide, Chief Design Officer for Philips said: “As a brand, we seek out to work with artists from a range of different industries to evolve and revolutionise the way we use light. When Fergie challenged us to create something new for her, we wanted to design something that could bring an additional dimension to their audience and help showcase how light can further enhance experiences. What is remarkable with this dress is the way the lighting is integrated with the fabric and works in tandem with the beat of the music”.
Rogier continues: “For us, creating this dress was not only about the aesthetics, it is about viewer experience and impact - enhancing the artist’s performance through application of lighting.”
Pictures attached should be credited Kevin Mazur/WireImage
For further information, please contact:
Miranda Slaman
Philips Lighting, Global Communications
Tel: +31 (6) 52 54 77 87
E-mail: Miranda.Slaman@fleishman.com
Emner
- Livsstil, mode, fritid
Kategorier
- fergie
- black eyed peas
- kjole
- lys kjole
- kostumer
- lys
- dress
- billboard music awards
- åkerlund
- akerlund
Om Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) er et vidtspændende firma inden for helse og velvære, der fokuserer på at forbedre menneskers liv gennem relevante nyskabelser. Som verdensleder inden for healthcare, livsstil og belysning, integrerer Philips teknologi og design i løsninger med mennesket i centrum, baseret på grundlæggende viden om forbrugerne og varemærke-løftet ”sense and simplicity”. Hovedkontoret ligger i Holland, og Philips har mere end 119.000 ansatte i flere end 60 lande. Med en årsomsætning på 25,4 milliarder euro i 2010 er koncernen markedsførende inden for hjertebehandling, akutbehandling og hjemmepleje, energieffektive belysningsløsninger og nye belysningsapplikationer samt livsstilsprodukter, der skaber velvære og glæde. Philips har en stærk førerposition inden for FlatTV, shaving og grooming til mænd, bærbar underholdning og tandpleje.
Nyheder fra Philips findes på www.philips.dk/presse.
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