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EET Group accelerates by welcoming two new group executives

Press release   •   Jan 17, 2020 15:00 CET

Kristian Lading and Sheraine Chua von Bescherer

EET Group appoints Kristian Lading as Group Business Line Director, Division Components and Sheraine Chua von Bescherer as Group Business Line Director, Division Solutions.

EET Group is in great shape and the investments made in vendors, customers, warehouses, digital infrastructure and new acquisitions are indeed paying off. The company is flourishing – not least in terms of financial performance. In order to further fuel the growth, EET Group is happy to announce the appointment of two new Group executives.

Kristian Lading comes from a position as Global Vice President in Fibox. Kristian is 48 years old, Danish, engineer and CBA (Management). He has lived and worked in the US, where he had director positions in Arrow Electronics where he also served as EMEA director, European Supply Chain Services Director and Sales Director. Furthermore, he had executive roles in RS Components, Acer and Texas Instruments.

Sheraine Chua von Bescherer comes from a position as Sales Director, Region DACH, Central & East Europe in Seagate Technology. Sheraine is 45 years old, Singaporean and has a Bachelor of Science. She has lived and worked in Hong Kong, Malaysia, Singapore and currently Germany, where she had director positions within sales & marketing and general management in Packard Bell, Avid Technology, Belkin, Western Digital and Seagate Technology.

Søren Drewsen, Group CEO, says: “We are looking very much forward to welcoming Kristian and Sheraine and benefit from their vast experience and competencies. Kristian comes with lots of experience from a variety of businesses and has proven dynamic growth initiatives in the fields of product and vendor management within conceptual sales of components and solutions. And Sheraine brings in an extensive international network of business relations within various areas like digital video, Surveillance/IOT and especially distribution sales from a vendor perspective”.

EET Group looks forward to continuing the cooperation with the strengthened team of executives with the support from the highly skilled staff of 590 employees of which more than 350 will be directly active in the field servicing EET Group’s valued customers and vendors.

About EET Group

EET Group is Europe's leading distributor in: Server, Computer & Printer parts, Storage & Network, Mobile Parts & Accessories, Consumer Electronics, Surveillance & Security, Professional AV & Digital Signage, Point of Sale & Auto ID as well as Logistical Services.

The company sells a wide range of leading brands and products. More than 1,000,000 part numbers distributed across more than 700 different brands are represented in the range, including: HP, Hewlett Packard Enterprise, Lenovo, MicroConnect, MicroBattery, Ubiquiti Networks, HP Procurve, Cisco, Synology, Qnap, Kensington, tado, Apple, eSTUFF, , Griffin, MicroSpareparts Mobile, Axis, Hikvision, Bosch, MicroView, Milestone, NEC, Philips, Epson, VivoLink, Airtame, Zebra, Honeywell, Star Micronics, Datalogic, Datamax and many others.

EET Europarts is part of the EET Group, founded in 1986, today represented by 26 sales offices in 24 countries across Europe. The Group employs more than 575 employees, services over 43,000 value added resellers, integrators, retailers, e-tailers and distributors furthermore processes more than 1,100,000 deliveries a year. EET Group is headquartered in Birkerød and logistics center in Ballerup.

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