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EET Group signs Pan-European agreement with global leader in safety, identification and compliance solutions, Brady Corporation.

Press Release   •   Dec 03, 2018 08:00 CET

Brady BMP21-PLUS Label Printer

As of 1 December 2018, EET Group is the official distributor for Brady’s label printing products across Europe.

Brady Corporation is a world leader in complete identification solutions that help companies improve productivity, performance, safety and security. The new partnership will initially focus on Brady’s reliable BMP21-PLUS Label Printer to identify for example cables and equipment.

“In recent years we have built our product offering to our customers both organically and through acquisitions and continuously expanded our assortment with new great products and brands.”, says Søren Drewsen, CEO at EET Group and continues:This agreement with a world-leading player like Brady is yet another important step for our business and will strengthen our proposition to our many different types of customers”.

The BMP21-PLUS Label Printer from Brady will be a great asset for any customer doing installations of cables and equipment in server rooms, outdoor and in industrial environments and customers who have any need for general-purpose quality labelling of cables, equipment, inventory or assets.

EET is the first Pan-European IT-focused distributor for Brady, and commenting on the new partnership Brett Wilms, Managing Director Identification Solutions Brady EMEA, says:

“We are excited to have signed a deal with EET Group who can bring Brady’s trusted identification solutions to data centres and ICT companies all over Europe. For a wide range of industries, Brady already researches and manufactures high quality products that solve even unique identification challenges. Together with EET group we now want to answer a growing need for innovative identification solutions in ICT by expanding our offer of reliable product, cable and component labels and on-site printing capabilities.”


For further information about the distribution of Brady products, please contact your local EET Europarts office:

For further information, please contact:

Søren Drewsen
CEO, EET Group
Phone: +45 45 90 18 12

Geir Jeppesen
Nordic Channel Manager, Brady Corporation
Phone: +47 92 42 03 10

About Brady Corporation

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at

About EET Group

EET Group is Europe's leading distributor within: Professional AV & Digital Signage, Server, Computer & Printer parts, Storage & Network, Mobile Parts & Accessories, Consumer Electronics, Surveillance & Security, Point of Sale & Auto-ID and Logistical Services.   

EET Group was founded in 1986 and is today represented with 28 sales offices in 26 countries across Europe under the commercial name EET Europarts.

EET Group represents a wide range of leading brands including: HP, Lexmark, IBM, Canon, Epson, Acer, Lenovo, Axis, Synology, Samsung, Ernitec, Sony, Milestone, Sling Media, B&O PLAY, MicroBattery, MicroMemory, MicroLamp, MicroStorage, MicroConnect, MicroScreen, Hitachi, Western Digital, eSTUFF, Clint, Podspeakers, Sandberg, Garmin, Kensington, Loewe and many more.

The group employs more than 575 employees, serves more than 43.000 dealers and handles more than 1.100.000 deliveries per year.

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