Elmia Garden presents the garden trends for 2017: Green in the Garden, The Green Lab and Vego Garden. Next year we will continue to see garden elements featured in interior decorating and fashions, in the kitchen and food preparation, on the balcony and at nursery schools.
Buses, routes and keeping to a tight timetable have always been the main priorities. But during the seminar entitled Who owns the relationship with the passenger?, the focus was firmly on the customer. - Once we’ve expanded public transport as far as possible, the industry is quite widely agreed that the next step is customer orientation,” said Henrik Dagnäs, Head of Marketing at Nobina.
Splendor Plant presented its new First Edition series at Elmia Garden. Grown in a plum-coloured pot, the bright, beautiful plants in lovely colours are equally well suited to public spaces and private gardens.
Hobby growers who start from seed are increasingly interested in using organic seeds. Ideally the plants can be grown on balconies and then eaten. This was one of the major trends presented by Impecta Fröhandel at Elmia Garden.
Nelson Garden launched a world first at Elmia Garden. Called Easy to grow, it is a starter kit with everything in one package for growing tomato, lettuce and cabbage seedlings.
Marcel Jansen is a marketing consultant with a passion for retail and horticulture. He knows how to transform a shop containing individual products into a space filled with feeling and context. This makes him a source of inspiration and a trends expert who is consulted by many companies.
A trade fair is a good venue for getting a feel for a new market and testing it out. Sometimes that process is easier when it’s shared. This approach was used by the Dutch company Greenn in its joint stand, where four different companies exhibited together for the first time.
Steeds meer mensen in de Scandinavische landen kopen planten en bomen bij tuincentra of kwekerijen en decoreren hun serre op diverse manieren. Tijdens Elmia Garden, dé vakbeurs voor iedereen die zich met tuincentra, kwekerijen en tuinproducten bezighoudt, is deze sterke en stabiele groei duidelijk merkbaar.
