Draivi Unveils New Brand Identity Following a Record-Breaking Year and Strategic Hires

HELSINKI, Finland – Draivi, previously known as Draivi Media Oy, a pioneering force in performance marketing for financial services in Europe, is thrilled to announce its reinvigorated brand identity, a result of a successful collaboration with Aava & Bang Oy, a renowned branding agency. This pivotal rebranding milestone reflects an extraordinary year of robust growth and the addition of key team members, including a seasoned CEO with an extensive background in leadership, banking & digital consumer lending in the Nordics.

“While our logo and visuals have evolved, our commitment to producing measurable results for our partners remains steadfast,” said co-founders Oula Lehtinen and Antti Patana. “Our rebranding represents our unique ethos, innovative approach, and unyielding drive to redefine performance marketing.”

Hanna-Riikka Ilkka, Aava & Bang Brand Strategist, the project manager for the rebranding project, commented on the collaboration: "The collaboration with Draivi throughout this journey has been one of the most thrilling ones. Draivi is a combination of superior talent and drive for results as well as a culture of continuous curiosity and customer orientation. For us, it produced a marvelous task of combining these elements into a brand that would communicate the essence of the company to all the different stakeholders, eg. clients, partners, as well as current and new employees. Draivi already has a very strong foothold on the fintech market and with their vision and drive, opportunities are limitless."

In FY2022, Draivi propelled its revenue to a staggering 9.3 million euros, demonstrating an impressive 190% growth YoY. Its EBITDA saw a parallel leap, recording a tenfold increase to 1.1 million euros. These exceptional figures echo Draivi's innovative, results-oriented strategies and unwavering pursuit of excellence.

This rebrand aligns with Draivi’s strategic growth trajectory. The company has significantly expanded its business activities in Germany and Spain and reinforced its stronghold in the Nordics, leveraging its proprietary media buying technology. Draivi's sustained growth underscores its focus on fintech and its commitment to 'business unusual with measurable results.'

Despite potential macroeconomic headwinds, such as inflation and uncertainty in general, Draivi remains resilient. Its agility, innovative lead generation funnels, and industry expertise place it in a strong position to navigate market uncertainties and maintain its robust growth pace.

Exciting developments continue in 2023 as Draivi plans to bolster its top-tier team. The company recently welcomed a new CEO, Ville Kymäläinen, who brings rich experience from Northmill Bank, further strengthening their leadership team as they strive towards their ambitious goals for FY2023.

"Our vision for the upcoming year is unequivocal: we aim to continue our trajectory of three-digit growth," said Lehtinen and Patana. "This vision, coupled with our unwavering commitment to delivering measurable results, fuels our enthusiasm for the future."

The co-founders concluded: “Our heartfelt thanks to our dedicated team and our trusted partners – your support has been instrumental in our record-breaking success. Here's to another year of achieving measurable results and making a transformative impact in the fintech industry!”

About Draivi

Draivi, co-founded by Oula Lehtinen and Antti Patana, is a leading performance marketing company specializing in financial services. With a mantra of 'business unusual with measurable results,' Draivi is dedicated to delivering superior outcomes, forging long-lasting partnerships, and continuously challenging traditional marketing paradigms. Operating across seven markets, including the Nordics, Germany, and Spain, Draivi continues to expand its influence and disrupt the industry. For more information, visit www.draivi.com.

Press Contact

Ville Kymäläinen
Tel. +358452565669
info@draivi.com