Minna Kervinen appointed Senior Director for Transformation & Growth at Avaus

Minna Kervinen has been appointed as a Senior Director, Transformation & Growth for Avaus Marketing Innovations. She is responsible for Avaus’ Transformation offering and growth activities. Kervinen has a strong background in management consulting and technology advisory and has previously worked for Accenture and Capgemini.

Avaus Marketing Innovations, a data-driven marketing company, helps clients grow and face the future by fusing the power of data & technology with experience design.

“Mastering personalised experience design at scale, new technologies and AI are a basic requirements for marketers today,” says Kervinen. She believes CMO’s can make a big difference by driving the transformation of a company’s digital customer engagement capabilities. She sees that Avaus rapid ascendancy has demonstrated that enterprises need strong partners and ecosystems to navigate the marketing transformation journey and to stay ahead of the intensifying global competition.

“We are very pleased to get a seasoned leader and expert on board,” says Avaus’ Managing Partner Tom Nickels. “Helping enterprises manage the transition from a resources/products first, to a customer’s first world, require exactly the kind of skills and drive that Minna Kervinen represents.”

Kervinen will join Avaus’s management team, and her goal is to further strengthen Avaus position as a leading marketing transformation partner in Finland and the Nordics.

For further information, please contact: Tom Nickels, tom.nickels@avaus.fi