Finnish Lean Marketing & Design Agency Wörks Awarded the Prestigious Red Dot Award for Brands & Communication Design Work for Tibber

Wörks, one of the most celebrated agencies in Finland, has been awarded the prestigious Red Dot award for their work on the brand & communication design of Tibber.

The 24 person jury awarded Wörks with the title in brand & communications design - household products category. The work for Tibber was chosen as a winner amongst a group of 6992 qualified entries.

Before this award, Wörks has amongst other things, been chosen as the nro 1 agency in branding and strategy work in Finland for already two years in the row*, awarded with multiple Lions in the Cannes for their innovative work for the retailer Alepa, and recognised widely for their disruptive approaches to improve the work environment, such as the 4-day work week.

Tibber, launched in 2016, is disrupting the electricity market by making electricity consumption smarter. They are a digital energy company that offers 100% renewable energy with transparency and control to households. They are already helping customers Sweden, Norway & Germany to lower their electricity consumption, and are now expanding rapidly into new markets.

The collaboration between Wörks and Tibber started in 2019 with the objective to scale Tibber for the mainstream audience in the global market. To do that the brand identity needed re-tuning. “Tibber had already been successful in creating a vital brand for tech-savvy early adopters. The challenge ahead was to transform the brand in a way that would resonate with a broader audience, without losing its original twist or appeal. The starting point was to create a best possible customer experience for energy through design.”, says Elina Koivisto, the CMO of Tibber.

In order to maximize the brand potential, Tibber teamed up with Wörks - a marketing and design firm that has been chosen as the best agency in branding and strategy in Finland for two years in the row*. Wörks is known for its lean and co-operative methods in the design process. The revolutionary data-driven and systematic methods were now also used to enhance the impact of the Tibber brand re-engineering project across multiple target markets.

“It is great to see us and Tibber receive such a prestigious award as the Red Dot, and to receive it especially for the quality of the design work amongst almost 7000 entries across the globe, is something I’m especially honoured with, as to show the innovativeness and quality Tibber upholds across all levels of their operations also through the brand identity and communication was one of the main drivers of our joint teams”, says Jussi Piri, CEO of Wörks.

The renewed brand identity utilises the Tibber pivotal values of human centricity, sustainability, usability and curiosity as central points for uniform and instantly recognisable communication across all platforms and channels. “The design has already proven its versatility, scalability and value across both new and emerging markets. It has also been great to hear the exhilarated and positive feedback from our own teams and from our loyal customers, as well as, to see and experience everything come together in such a spectacularly successful way in our international launch event last May”, adds Elina Koivisto.

The purpose of Wörks has been to help Tibber to reach a worldwide audience and revolutionize the energy market across the globe. The collaboration towards this goal continues, and we look forward to seeing what will unfold next.

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*Agency of the Year research, 2019 & 2020, by Regi / Norstat