Press release -

WAR – the most anticipated Bollywood movie of the year filmed in Rovaniemi

Rovaniemi sets the stage for the stunning action sequences of War. The biggest action-entertainer of the year is produced by Yash Raj Films, Bollywood’s largest film production and distribution company. Directed by Siddharth Anand, War is an action spectacle that releases on October 2nd worldwide and stars two of the biggest action superstars of India, Hrithik Roshan and Tiger Shroff. Bollywood beauty Vaani Kapoor is paired opposite Hrithik and plays the leading lady. The film features a breath-taking and risky car chase sequence filmed in Rovaniemi, Finland.

Hrithik Roshan and Tiger Shroff have pushed their bodies to the limit to pull off this death-defying action stunt while trying to defeat each other. War has been shot in 7 countries and 15 world cities and the team shot the Rovaniemi’s dramatic car chase sequence in March 2019.

“Producers contacted us during their search for Arctic filming locations. After researching different options, including an alternate location for the scene in Sweden, we were fortunate in helping them choose Finland,” says Anna Niemelä, Film Commissioner at House of Lapland.

One of the important criteria in choosing the location was a skilled production company to handle the Finnish film production.

“For the location, we needed an unobstructed expanse of ice. We found that high up in the Arctic and a fantastic production team from Finland to handle the kind of scale we wanted. The Finnish crew—professional and organized—gave us one of the most brilliant working experiences we’ve had. Finland’s conditions were quite challenging during the winter, but our team was well-equipped and prepared. And what we found in Finland was a director’s dream, with unparalleled visuals.” says director Siddharth Anand.

Paul Jennings, well-known for his work on Game of Thrones and Batman Begins, among others, was the action director for the scene filmed in Rovaniemi. In Finland, production duties were handled by production company, Grillifilms.

“Preparations for the shot took three months. The production chose to film in Finland after the producer and director visited the location we suggested. The filming itself lasted six days, and the entire production group was in Rovaniemi for almost two weeks. The production group had nearly 70 people from eight different countries,” says Hanna Tuovio, executive producer at Grillifilms.

“We filmed the scene on the river ice and forest roads. As far as the filming was concerned, Rovaniemi’s infrastructure worked really well.”

When Rovaniemi was selected as the filming location for the scene, the City of Rovaniemi joined the cooperation.

“Getting such a large production to film in Rovaniemi is a great reference for the region’s expertise and cooperation. Tourism from India is on the rise, and we believe that productions filmed here can only strengthen this growth,” says Tuula Rintala-Gardin, Director of International Affairs for the City of Rovaniemi.

The film premieres Oct. 2 and Indian media predicts it to be a blockbuster. The film has already received a lot of attention. The teaser of the film has got 55 million views and the trailer has racked up 77 million views till now on YouTube.

“War is by far the largest production that has filmed in Lapland, and the scene shot in Rovaniemi has the attention in the film’s marketing. We are really looking forward to the reception that the film will receive and the impact it will have on tourism and new film productions coming to the area. India is an attractive market to Lapland, and such visibility can be immensely important,” says Sanna Tarssanen, CEO of House of Lapland.

“Previous experience of visiting public figures from India to Rovaniemi has proven to be a workable and effective means of marketing communication. We hope that Lapland, as a magnificent Arctic location, will now truly breakthrough in Bollywood productions,” adds Visit Rovaniemi CEO Sanna Kärkkäinen.

India produces the highest number of films worldwide ever year. In 2017, of the 2000 film premieres, a fifth were Bollywood productions.

War received the national production incentive, managed by Business Finland.


For more information:

Film Commissioner Anna Niemelä

anna.niemela@houseoflapland.fi

Tel: +358 40 820 7575

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Visit Rovaniemi is the local tourist board of the Rovaniemi region in Lapland, Finland, and will bring you the latest stories and news from the Arctic Circle! Northern people, Arctic phenomena such as Northern Lights and the Midnight Sun, Arctic animals, events and of course Santa Claus and Christmas all year round!

Visit Rovaniemi is the city’s Christmas brand guardian. Visit Rovaniemi keeps central throughout its operations the Christmas brand values: authenticity, giving and caring, surprise and innovation as well as constant presence. Read more about the Rovaniemi Christmas brand below.

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Established in 2007, Visit Rovaniemi engages in image marketing, media visits, communications and PR, tourist information and congress marketing (Rovaniemi Congresses). 

Contacts

Sanna Kärkkäinen

Press contact Managing Director, Media visit and PR Public relations and inquiries +358 40 576 3414

Salla Tauriainen

Press contact Media visit and PR Coordinator Media visits & inquiries, Tour operator visits, Marketing +358 40 776 2418

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