Subjects: Web services
Flowbox product news February 2021
Flowbox is rapidly growing and we are continuously investing in new features and updates for an easier and more optimized experience on our platform. Monthly updates from the Flowbox tech team are now available in our Support Center.
Leveraging user generated content to build authenticity
One of the main reasons that the use of UGC has grown in popularity is that it’s one of the most effective ways to give brands a strong sense of authenticity and trustworthiness. This blog post is based on the Flowbox presentation held at the Smartly.io Sofa Summit, 27th January 2021.
Flowboxer of the month – December 2020: Jules
Thanks to their triple Flow implementation and the diversity of said Flows, Jules is our Flowboxer of the month for December 2020! Jules is a leader in the clothing industry in France – they have been designing clothes for men since 1994, and today they collaborate with Flowbox in order to showcase both owned and user generated content on their website.
New UGC strategy helped Italian spa chain get more followers
The Italian spa and hotel chain QC Terme has gained more followers and a higher CTR since they started using user generated content (UGC) in their marketing. “We wanted to improve the relationship with our customers, being able to make content that truly affects them and keep up with their content expectations,” says Fabrizio di Giorgio, Digital Marketing Specialist at QC Terme.
Swiss luxury watch brand invests in engaging user generated content
Swiss luxury watch brand Favre-Leuba has been reintroduced to the market after 40 years of inactivity, and with the help of Flowbox and user generated content, we have taken their social media into the 21st century!
Flowboxer of the month – November 2020: Vertbaudet Germany
Same segment, but new name: the Flowboxer of the month for November 2020 is Vertbaudet Germany! The European all-things-children giant's German team truly utilized Flowbox's CSS customization feature to create a super creative Christmas advent calendar that we are so impressed by.
SaaS company Flowbox ranked number 8 in Deloitte’s Sweden Technology Fast 50 2020
Visual MarTech company Flowbox, which provides a platform for optimizing user generated content (UGC), has been ranked number 8 in Deloitte’s annual recognition of the fastest-growing tech companies in Sweden.
How best to capitalize on and interact with shoppers’ excitement during the holiday season
Some examples of how to incorporate user generated content (UGC) in Christmas campaigns online and on social media. One Flowbox client has used real children's letters to Santa to highlight their products and another has used a UGC flow to transform their homepage into a winter wonderland.
Flowbox update enriches Dynamic Product Ads on Facebook with UGC
The Swedish visual marketing platform Flowbox now launches a new feature which will make it possible to utilize user generated content (UGC) in Facebook dynamic product ads, for increased click-through rate and higher revenue. The functionality is integrated with Facebook and Instagram as a first step. Other feed based channels could be added later.
Anna + Nina’s successful test run of Flowbox’s new UGC DPA feature
Flowbox has launched a new feature, Flowscore, which is an advanced algorithm that allows flows to be sorted by best its performing images rather than chronologically. Dutch jewelry brand Anna + Nina expected great results from testing Flowscore, and were happily surprised by a 66% increase in return of ad spend among other results.
Kids Brand Store will use Flowbox’s new UGC DPA feature to enter new markets
After seeing the great results brought by using Flowbox's new UGC DPA feature (26% increase in return of ad spend and more), Swedish fashion retailer KidsBrandStore has decided to make using Flowbox's UGC DPA the standard when running all future ad campaigns.
How to prepare your website for Black Friday & Cyber Monday (BFCM) 2020
Are you on top of your Black Friday & Cyber Monday (BFCM) preparations for 2020? Check out our tips on how to best prepare for the probably most important day/weekend all year for e-commerce.
Bergère de France sees large boost in community engagement thanks to UGC
Since starting to use UGC, Bergère de France has noticed an increase in average time spent on their website as well as in the quality of content provided by their community, which has also grown more loyal and engaged since the introduction of UGC usage. The brand has gained more than 5 000 new followers on Instagram with their new strategy, and the community steadily keeps growing.
How and why you should optimize your brand's online advent calendar this holiday season
A comprehensive list of tips to optimize an online advent calendar for your brand. Did you know you can incorporate user generated content into your calendar to increase engagement and strengthen brand loyalty?
Visual marketing startup Flowbox selected to take part in Facebook’s new Accelerator Program for Commerce
Swedish user-generated content (UGC) platform provider Flowbox has been selected to take part in Facebook’s 12-week Accelerator: Commerce program. The mentorship program has been introduced for startups in Europe, Latin America, Africa, and the Middle East offering technologically innovative solutions to help enhance the Facebook commercial experience.
UGC hero of the month – October 2020: Boob Design
And the October winner is… Boob Design!This year, 2020, the Swedish maternity clothing brand Boob Design is celebrating 20 years of producing clothes for all stages of motherhood. Their unique nursing designs are even patented and today, their clothes are available in-store in 18 different countries as well as by shipment to 58 countries. Boob Design has innovatively incorporated Flowbox flows in
The success of an omnichannel strategy thanks to UGC
Heytens decided to leverage UGC through all their channels as part of their marketing strategy. The brand gathers all the content and distributes it from the website to their “heytens style” app. Thanks to this inspirational content, both the amount and the quality of UGC has been continuously increasing, and their community is stronger than ever.
UGC helps Lampemesteren expand globally
Danish-founded lamp retailer Lampemesteren is growing online and today has 12 local webshops. Using Flowbox’s platform for collecting and distributing user generated content (UGC) has helped the company scale internationally and build brand credibility. Their time on site and average order value has also increased significantly.
Swedish UGC company Flowbox release plugin with the ecommerce system Shopware
The visual marketing company Flowbox now joins forces with the ecommerce platform Shopware to launch a plugin which will make it possible for companies using Shopware to embed user-generated content (UGC) on their websites. “Flowbox is a great way to show your customers your products in a real life setting,” says Wiljo Krechting, Public Relations Manager at Shopware.
UGC technology improves community feeling for Tilburg University
UGC platform provider Flowbox teams up with the Dutch digital marketing agency Fingerspitz. The first campaign with Tilburg University will be launched soon, to help increase the community feeling at campus.Swedish SaaS company Flowbox, which has developed a platform for collecting and distributing user generated content (UGC), partners up with the digital marketing agency Fingerspitz from the Net