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Categories: embedded

  • Froda raises €20M to accelerate embedded SME finance across Europe

    Froda raises €20M to accelerate embedded SME finance across Europe

    Embedded finance player Froda has secured a €20M (224M SEK) investment to fuel its European expansion and provide more SMEs with seamless, data-driven financing. The Series B round was led by Incore Invest, with strong continued backing from the majority of existing investors.

  • Froda and Lunar expand embedded SME lending partnership to Sweden

    Froda and Lunar expand embedded SME lending partnership to Sweden

    Froda, a leading Nordic fintech, and Lunar, the digital challenger bank, are thrilled to announce the expansion of their partnership into Sweden. This builds upon their successful launch in Denmark in 2023, where Froda’s embedded SME lending solution was introduced to Lunar’s customers. Now, Swedish customers will gain access and benefit from the same innovative lending solution.

  • Froda expands partnership with EIF – unlocking €150 million in first EU-wide microfinancing guarantee

    Froda expands partnership with EIF – unlocking €150 million in first EU-wide microfinancing guarantee

    Froda has strengthened its partnership with the European Investment Fund, by securing an additional lending capacity of €100 million. This builds on an existing €50 million guarantee, bringing the total to €150 million and extending Froda’s financing reach across all 27 member states. The agreement marks Froda as the first company to establish an EU-wide microfinance partnership with the EIF.

  • In picture:  Samir El-Sabini (Juni) and Olle Lundin (Froda).

    Froda and Juni team up for embedded finance expansion

    Froda and Juni are two of Sweden's leading fintech companies. The two companies are now joining forces, entering into a partnership as Juni joins Froda Embedded. The partnership represents a long-term investment in embedded finance that begins with Juni integrating Froda's technical platform and utilizing Froda's capital pool.
    Both companies share the vision of helping as many entrepreneurs as

  • Froda enters new partnership with Visma Finance

    Froda enters new partnership with Visma Finance

    In recent years, Froda has experienced strong growth and increased its focus on embedded finance. Now, Visma Finance joins as a new partner to Froda Embedded. The collaboration involves the companies jointly launching the new product invoice loans.
    Froda's technology platform, Froda Embedded, enables partners to offer business loans and new types of financing solutions to their customers. The p

  • Froda continues its international expansion – enters Ireland

    Froda continues its international expansion – enters Ireland

    The Swedish fintech company Froda has demonstrated strong growth in recent years. Since its inception, Froda has provided businesses with over SEK 10,5 billion in financing. Now, the company is announcing the next step in its growth journey by entering its seventh market – Ireland. The expansion is facilitated through a partnership with Treyd.
    – Our mission has always been to develop a universa

  • Froda and Visa expand their partnership to enhance lending to small businesses

    Froda and Visa expand their partnership to enhance lending to small businesses

    More than half of European small businesses struggle with accessing financing. In response, the Swedish fintech company Froda expands its partnership with Visa, a world leader in digital payments, to scale embedded SMB lending across Europe. This enables other fintechs, banks, and neobanks to access Froda’s card-based embedded lending product to offer business loans to their customers.
    Over 50

  • Tech innovator Froda extends its footprint to Germany

    Tech innovator Froda extends its footprint to Germany

    The tech company Froda has expanded to the United Kingdom, Denmark, Norway, and Finland in recent years. Now, the company is taking the next step in its growth journey, expanding to its sixth market, Germany. The expansion is done in partnership with Ageras.
    Froda's overarching vision is to empower entrepreneurs by providing seamless access to SME financing with fair terms. In Europe, there ar

  • Froda and Ageras initiates new strategic partnership – empowering SME financing across Europe

    Froda and Ageras initiates new strategic partnership – empowering SME financing across Europe

    The Nordic tech companies Froda and Ageras have entered into a strategic partnership. Froda is one of Sweden's fastest-growing fintechs and has helped more than 50,000 businesses get access to financing. Ageras is a leading provider of software for banking, accounting, and administration with +300,000 SME customers across Europe, who now will get access to financing through Froda Embedded. The par

  • BNPL company Waylog went from 20 million to 500 million SEK with Froda Embedded

    BNPL company Waylog went from 20 million to 500 million SEK with Froda Embedded

    The buy-now-pay-later company Waylog was founded in 2022. Since its inception, the company's total lending has grown from 20 million to 500 million SEK, and they have expanded to four new markets. A key factor behind Waylog's rapid growth has been their early partnership with Froda as a financing partner, providing them with easy access to capital. The partnership is part of Froda's international

  • In picture: Adel Naamneh (Checkout.com), Olle Lundin (Froda), Philip Konopik (Visa).

    Froda and Visa join forces with Checkout.com to enable Visa Direct for embedded business loans payouts

    Froda, one of Sweden’s fastest growing fintechs, has announced a groundbreaking partnership with Visa and Checkout.com that revolutionizes the use of Visa Direct. The solution introduces innovative push-payment functionality for business lending, enabling seamless payouts and repayments for businesses across Europe.
    Visa Direct is a processing capability that allows safe, convenient and real-ti

  • In picture: Anne Marie Kindberg (Lunar), Olle Lundin (Froda), Philip Konopik (Visa).

    Froda, Lunar and Visa launch Embedded loan solution for small businesses in Denmark

    Froda is launching its card-based embedded lending solution in Denmark together with Lunar and Visa. The launch follows a successful test period and the goal is to make it faster and cheaper for Danish small businesses to access financing and secure the necessary capital to drive growth.
    Small and medium-sized enterprises (SMEs) make up 99 percent of all Danish businesses* and play a vital role

  • Photographer: Dan Lepp. In picture: Stella Snickare (Froda), Olle Lundin (Froda).

    Swedish fintech firm Froda sets its sights on the UK market

    Froda, the rapidly growing Swedish fintech company, has announced its expansion into the UK, marking another milestone in its growth trajectory. Froda has lent out more than 6.5 billion SEK since its inception and with the UK expansion, the company that reached a 1.2 billion SEK valuation this autumn, is now operating in five markets: the UK, Norway, Denmark, Finland, and Sweden.
    The company's

  • Photographer: Dan Lepp. In picture: Mats Persson Bergius (Lunar), Philip Konopik (Visa), Stella Snickare (Froda), Olle Lundin (Froda).

    Froda, Lunar and Visa unveil innovative SME lending solution

    Access to financing has long been a major hurdle for businesses eyeing growth. Against this backdrop, Visa, Froda and Lunar are announcing a global partnership and launching a new, innovative technology aimed at resolving these issues – for good. The product, which for the first time utilizes push-payment functionality for financing, aims to reduce transaction times to mere seconds. Ordinarily, th

  • Fintech companies Froda and Treyd join forces to provide merchants better growth financing

    Fintech companies Froda and Treyd join forces to provide merchants better growth financing

    Two of Sweden’s fastest-growing fintech companies are joining forces in a partnership to provide easier and more accessible growth financing for retailers that import goods. A unique, simple, and completely digital credit scoring process enables small and medium-sized businesses to quickly get financing with fair terms and rates. The partnership will launch in Sweden and the UK, with the ambition

  • Froda and Yabie sign partnership to democratize small-business financing and entrepreneurship

    Froda and Yabie sign partnership to democratize small-business financing and entrepreneurship

    Froda and Yabie are two of Sweden’s fastest-growing fintech companies. Now, they are entering into a new partnership to launch Yabie Loans, a new service for entrepreneurs looking to invest in their ideas and grow their business. The service is based on Froda’s tech platform Financing as a Service.
    Many young companies struggle to get financing for bigger purchases during their low season, for