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Tech veteran joins Froda – Roger Forsberg appointed as CTO

Tech veteran joins Froda – Roger Forsberg appointed as CTO

Froda continues its growth and expansion journey. After bringing in several heavyweight names in the past year, the company is now welcoming Roger Forsberg as the new CTO. Roger has over 25 years of experience from leading tech roles at Avanza, Klarna, and Pricerunner. He starts his new role December 4th, 2023.
Roger Forsberg has extensive experience from building and leading tech departments a

About Froda

Froda was founded in 2015 with a clear mission – to democratize the access to financing and provide small and medium-sized businesses with the same opportunities to grow as large ones. Through digital processes and technological innovation, Froda has shortened the loan process from months to minutes, making it easy for entrepreneurs to invest in their ideas. Today, Froda is one of Sweden's fastest-growing tech companies with a 1.7 billion SEK valuation and well known investors such as Karl-Johan Persson, Nicklas Storåkers and Victor Jacobsson among the owners. In 2021, Froda launched a strategic initiative within embedded financing and through it, we have expanded to the Nordics, Germany, Ireland, and the UK, and have established partnerships with Visa, Lunar, and Checkout.com, among others. Froda is a credit market company regulated by the Swedish Financial Supervisory Authority. Learn more at froda.se.

Froda

Katarinavägen 9
116 45 Stockholm
Sweden

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