Tags: noah linder
Unique chance to change into pro-environmental behaviour in new urban environments
“Appealing to logic and values to break cemented habits is not enough. Now, when we're building so many new urban environments, there is a unique opportunity to make the environment promote pro-environmental behaviours," says Noah Linder, researcher in environmental psychology at University of Gävle.
Much of our unsustainable behaviour is strongly habit driven, for example our eating habits
Learning how to make sound environmental choices not enough
“Time and time again, we see that the fact that people have environmentally friendly opinions is not enough to generate the change in behaviour we need to bring about,” Noah Linder says. “In general, we humans try hard to figure out what kind of behavior is the desired one. If it is a little easier to throw away food waste than household waste, it becomes very clear what you should do.”
We understand environmental problems but we don’t change
“We understand, but we don’t change, and this refusal to change is a completely different barrier, and a much bigger one than people realise. That Is why we need to bring in psychology in environmental research to help explain this complexity of behavior and behavioral changes,” Noah Linder says.