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Design quality of Brother products secures four prestigious awards

Press Release   •   Mar 26, 2018 13:22 GMT

iF Design Award 2018

Print and technology solutions provider Brother is celebrating a win of four iF Design Awards for colour laser and inkjet devices, as well as a sewing machine series.

The winning products include colour laser multifunction printer MFC-L9570CDW, which also scooped a Winter 2018 Pick Award from independent tester Keypoint Intelligence – Buyers Lab. The device was celebrated by Buyers Lab for its image quality, exceptional scan speed and reliability.

Products are judged for iF Design Awards not only on their external appearance, but also quality, performance, user interface, innovation, safety and environmental credentials.

The following Brother devices were awarded iF accolades for 2018:

  • Colour laser printer HL-L9310CDW and all-in-one device MFC-L9570CDW

  • Colour laser printer all-in-one series HL/DCP/MFC-L8000

  • The flagship, all-in-one MFC-J6935DW device from the Business Smart Series

  • CV3000 Series Cover Stitch sewing machine

Tony Jackson from Brother Ireland DAC said: “It’s a great honour to receive one of the most highly-respected and widely-known design awards in the world. To win four this year is an incredible achievement, particularly with the MFC-L9570CDW also winning a Buyers Lab Winter 2018 Pick Award.

“At Brother, we strive to continually evolve our products to develop new and unique solutions for our customers. Our impressive count of 66 iF Design Awards has shown that we have accomplished that.”

Brother won its first iF Design Award for the alphanumeric typewriter in 1982. The awards are hosted and judged by the International Forum Design, in Hannover, Germany. This year the iF Design Awards received 6,401 entries from 54 countries.

About the iF Design Awards

The iF DESIGN AWARD is among the most prestigious and largest design competitions in the world. Since 1953, designers, manufacturers and users have looked to iF as a sign of good design.

An iF DESIGN AWARD is a seal of excellence, a testimony of quality, and a challenge to the competition. For users, it is a symbol of trust.

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Brother as a multinational company has 18 production facilities and 38 sales companies in 31 countries and regions worldwide. As an organisation that exports business globally the Brother Group pursues the “customer-first” policy in all aspects of our operations. Based on these principles European Vision 21 was established as a mid and long term corporate vision of the Brother European Group. European Vision 21 commits Brother to strive to become a Unified World Class sales and marketing organisation taking pride in bringing unique products to market and to practise “At your side” in our daily operations.

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