Genpact Signs Five-Year Contract with Carnation Auto

Business process outsourcing firm Genpact today said it has entered into a five-year deal with multi-brand auto sales and service centre Carnation Auto.

The financial details of the deal were not known. As per the deal, Genpact will design and manage Carnation Auto's core processes, including finance and accounting, customer relationship management, procurement and supply chain management and human resources, Genpact said in a statement.

Carnation Auto Chairman and Managing Director Jagdish Khattar said, "Through this relationship, Carnation will transfer non-core support function activities to Genpact so as to have 100 per cent focus on our core business of helping customers maximize their car ownership experience."

Launched by former Maruti Suzuki Managing Director Jagdish Khattar in July 2009, Carnation Auto offers multi-brand new car sales, services and related solutions for car owners across the country. It has 18 auto solution hubs operational across the country.

Carnation will also start spare parts business by the end of the year in partnership with Italy's Magneti Marelli. Last year, Carnation had entered into a strategic alliance with Fiat Group's auto component major Magneti Marelli for servicing premium cars and aftermarket spare parts venture. The two partners will form a joint venture for this, which will act as a trading company, to tap a market estimated to be worth over Rs 20,650 crore.

Khattar said the aim of the venture is to make available car spare parts across all segments in the aftermarket. He added, apart from the service centres, Carnation has also started its road-side assistance programme across various cities where it has presence. At present the company has service outlets in 11 cities, which will go up to 16 in the next three months.