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  • SENG strengthens focus on sleep and service – increases revenue in Denmark


    In the 2024/25 financial year, the retail chain SENG delivered solid growth in Denmark. The improved results are primarily driven by an increase in customers in stores, high conversion rates, and a targeted focus on training employees as sleep specialists.
    For the 2024/25 financial year, SENG increased its revenue in Denmark to DKK 196 million, equal to a 4 percent growth. EBIT also improv

  • Lars Larsen Group adjusts its strategic direction

    As part of Lars Larsen Group’s continued development and growth, and to highlight the importance that JYSK naturally holds within the group, adjustments are made to the way the group is presented.

  • Lars Larsen Group invests half a billion DKK in forest land in the Baltics

    As part of Lars Larsen Group’s ambition to contribute to growth and value for society, the company has decided to invest in forestry and the establishment of new forests in the Baltics. The investment will be made in collaboration with Dalgas, which has successfully operated in the Baltics for many years

  • SENG plans to close down in Sweden

    A challenging market characterised by strong competition means that the Lars Larsen Group-owned retail-chain, SENG, plans to close its Swedish stores down. At the same time, the subsidiary Sengetid.dk will close.

  • Lars Larsen Group and PKA join forces to invest in private equity

    Two of Denmark’s major investors are partnering to invest in private equity. Lars Larsen Group acquires a stake in the asset manager IIP Denmark, established and owned by the pension fund PKA. Simultaneously, Lars Larsen Group will invest a minimum of DKK 7.5 billion in IIP’s funds through to 2032. PKA continues as primary owner of and the largest investor in IIP.

  • JYSK opens in Morocco marking first entry in Africa

    Today, on 10 April 2025, JYSK opens the first two stores in Casablanca, Morocco. The opening not only establishes JYSK’s presence in Africa but also marks a significant milestone as the company expands into its 50th country.

  • Lars Larsen Group presents record revenue and sustains ambitions of growth

    Lars Larsen Group sets a new revenue record for the financial year 2023/24 and delivers its second-best result before tax.The total revenue of Lars Larsen Group reached DKK 48 billion in the financial year 2023/24, an increase of six percent compared to the previous financial year. The increase in revenue is especially due to the performance of the largest subsidiary in the Group, JYSK.Collectivel

  • JYSK delivers record results with investments in lower prices

    For the financial year 2023/24, JYSK delivered an EBIT result of DKK 4.43 billion (EUR 594 million) and increased its turnover to DKK 41.4 billion (EUR 5.6 billion). The global home furnishing retailer invested in lowering its already competitive prices on over half of its popular quality products and set a new customer record.
    During the financial year 2023/24 (FY24), global uncertainties and

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