Press release -

LeadDesk and Freespee announce cooperation that brings inbound phone calls into the online marketing equation.

Freespee’s sophisticated call tracking and data automation to be available to LeadDesk customers as an integrated LeadApp.

Advanced inbound contact centers are looking to maximize their knowledge about the entire customer journey – to personalize the user experience and increase conversion rates. Freespee use online user intelligence to turn inbound calls into marketing data, including visibility into the customer’s online journey. The data is routed to leading marketing tools to automatically improve marketing decision-making. Freespee for LeadDesk also gives salespeople the potential to monitor a customer’s online activities during a call, for instance during a transaction, or as the customer reviews documentation, completes forms etc.

Freespee for LeadDesk is available as a LeadApp from within the LeadDesk administration environment. LeadDesk’s LeadApp ecosystem of integrated features and enhancements for LeadDesk core software includes add-ons developed by the company itself, accredited developers and partner companies. Other LeadApps include tools for agent productivity, operator services, CRM system integrations, advanced reporting and more.

“LeadDesk is a natural fit for us. We are both companies dedicated to improving the user experience and we are at the forefront of sales acceleration technology in Europe,” says Freespee’s Carl Holmquist. “LeadDesk customers are now able to access call data that also matters to online marketers and their existing tools. And, because we share a flexible approach to our architecture, they can deploy our analytics and automated call conversion data feeds with a simple click.”

Olli Nokso-Koivisto, LeadDesk CEO adds: “We are in the business of helping our customers increase lead quality, up their conversions and close more deals. Freespee adds a new level of complementary intelligence to the lead data available to agents in LeadDesk. It’s a very exciting tool for sales teams to gain competitive advantage. This is technology that can transform the relationship between traditional online commerce and the next generation contact center.”

Further enquiries:

Carl Holmquist, CEO, Freespee (carl.holmquist (a)

Olli Nokso-Koivisto, CEO, LeadDesk (olli.nokso-koivisto (a)


  • Data, Telecom, IT


  • sales acceleration
  • leaddesk
  • telesales
  • telemarketing
  • Freespee

LeadDesk is the rapid growth Finnish company that makes Europe’s #1 contact center software. The service is used by 5,000 agents in 10 countries to make over 2 million calls per week. LeadDesk customers cover diverse industry verticals, including finance, media, healthcare, publishing and energy. LeadDesk Software for agents and admins is augmented by the integrated LeadApps ecosystem, low cost operator services, low cost contacts lists services, developer API, CRM system integration, and advanced multi-site monitoring and reporting. LeadDesk is cloud-based and highly scalable. Sales organizations choose LeadDesk because they close more, have no downtime, no start-up costs, and lower OPEX.

Freespee is a marketing automation technology that collects every single call interaction an online consumer has with a business. Freespee users can route the collected data to 3rd party analytics and marketing tools with the flick of a switch. When every single user interaction is valued, including sales from inbound phone calls, the result is better decisions about when and where to deliver messages, and at what price. Founded by Swedish VoIP (voice over Internet protocol) executives in 2009, Freespee is headquartered in London. 

Press contacts

Olli Nokso-Koivisto

Press contact CEO Finland & Baltics region, global media relations

Saija Koskivuori

Press contact Assistant, corporate comms Meeting booking, media liaison 00358451864101