Press release -
An Auspicious, Colourful CNY with the Flying Dragon
In honour of Chinese New Year 2020, Kwai Chai Hong will be home to a new majestic feature, the Flying Dragon. In the heart of Kuala Lumpur, Kwai Chai Hong was once a dilapidated back alley furnished with pre-war heritage buildings that has now been transformed into a space that celebrates the Malaysian culture and history of KL Chinatown. With the new year just around the corner, like all Malaysian cultural festivities, this calls for a grand celebration.
In conjunction with the Lunar New Year, an installation of a giant handmade Flying Dragon will be hung over the lanes of Kwai Chai Hong. Often seen during important celebrations and events, the dragon emblem is incorporated into many aspects of the Chinese culture as it symbolises wisdom, mightiness, wealth and good fortune. In kite-flying festivals, dragon kites were commonly flown, adorned with bright and intricate designs with panels that could stretch for thousands of meters. Combining the ancient art of producing the Dragon Head and Tail used in Dragon Dance, and the body mimicking the art of Dragon Kite production, this long majestic creature is embellished in designs and vibrant colours.
Using 68 fabric panels that stretch along the lanes of Kwai Chai Hong, the scaly detailing of the dragon’s body is printed using the all new Epson F-9430H Dye-Sublimation Digital Textile Printer. A first for Epson, the SC-F9430H printer offers businesses the additional feature of printing fluorescent colours using the new Epson genuine fluorescent yellow and fluorescent pink inks. Equipped with a Fluorescent Colour Collection library in Edge Print software, it enables colour processing for fluorescent inks, providing more colour variation during processing.
This installation will showcase a modern, dynamic interpretation of the diverse Chinese culture. And for Epson, it’s a part of our endeavour to enable the expression of creativity through technology and how such collaboration enhanced the outcome of arts and cultural experience and appreciation.
Come witness the Flying Dragon following the details below:
- Date: 10th January – 15th February 2020
- Venue: Kwai Chai Hong @ Lorong Panggung
- Hour : 9am – 12am daily ß follow them on Facebook or Insta @kwaichaihong for special announcement on changes to the opening hours.
Gong Xi Fa Cai, and remember to bring with you your loved ones, your cameras, and your new year spirit!
Epson is a global technology leader dedicated to connecting people, things and information with its original efficient, compact and precision technologies. With a lineup that ranges from inkjet printers and digital printing systems to 3LCD projectors, watches and industrial robots, the company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics. Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 76,000 employees in 87 companies around the world, and is proud of its contributions to the communities in which it operates and its ongoing efforts to reduce environmental impacts.http://global.epson.com/
About Epson Southeast Asia
Since 1982, Epson has developed a strong presence across major markets in Southeast Asia. Led by the regional headquarters Epson Singapore, Epson’s business in Southeast Asia spans an extensive network of 11 countries with a comprehensive infrastructure of close to 500 service outlets, 7 Epson solution centres and 7 manufacturing facilities. http://www.epson.com.sg
About Epson Malaysia
Epson Malaysia Sdn Bhd was established in Malaysia in 1991 as Epson Trading (M) Sdn Bhd, a sales company of the Seiko Epson Corporation, Japan. The company has exclusive rights to market, distribute and support a complete range of leading-edge Epson consumer and business digital imaging products in Malaysia and Brunei. Today, Epson Malaysia has 84 employees and an extensive network of 59 authorised service outlets nationwide. For more info, please visit www.epson.com.my or connect with us at www.facebook.com.my/EpsonMalaysia